You stand on the platform sweating in the sun. The edge of the high dive feels like wet sandpaper under your tightly gripped toes. Waves of chlorine-scented air and children’s shouts waft from the shimmering aqua below. A voice rises above the rest. “Just do it,” ... [Read More] [18 Comments. Please leave another.]
Once Upon a Time Small Business Didn’t Need Social Media
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Is social media a fad? Or the biggest shift since the industrial revolution? Social Media Revolution, Erik Qualman's updated video, below, makes no bones about it: The digitally social future is now. No surprise if you work or play in social media. Likely the video’s stats ... [Read More] [3 Comments. Please leave another.]
Discover 10 Ways to Mine Copywriting Gold From Twitter
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Want to brainstorm copywriting concepts more creatively? Write stronger copy? Instantly solve technical problems that derail your copywriting workflow? Start using Twitter as a copywriting tool. Now wait a minute, you say. Twitter is a time suck. A distraction. Dive into ... [Read More] [4 Comments. Please leave another.]
The Marlon Brando Guide to Healthcare Copywriting
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Marlon Brando can teach you a lot about healthcare copywriting. Don’t believe me? Watch his performance in On the Waterfront: Suffering and redemption. Love and loss. Self-pity and personal triumph. All the stuff you need to write great healthcare copy. You don’t ... [Read More] [4 Comments. Please leave another.]