Who Do You Write Like?

by Lorraine Thompson

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I write like Cory Doctorow.

No, wait: I write like David Foster Wallace.

Actually, I write like Stephen King.

And I have the badges to prove it.WriteLikeDavid300

WriteLikeStephen300

In case you missed the meme ricocheting through social communities last week, here’s the story: A new website, I Write Like, uses algorithmic software to analyze your copy and compare it to that of famous authors.

Find out which famous author copies your work

To find out who you write like or (cough) who writes like you, go to the I Write Like website. Paste in your copy—a post, article or chapter of that novel you’re working on. The site’s algorithmic software scrutinizes your writing and juxtaposes your text with that of famous authors stored in the site’s database. Then the software makes a robotic executive decision about your authorial style and extrudes a nifty vanity badge.

Lorraine Thompson wearing her reading glasses.

Lorraine Thompson wearing her reading glasses.

I pasted a variety of copy into the analyzer. The website content I wrote for an NGO pegged me for Cory Doctorow. My client’s direct mail piece sounded like David Foster Wallace to the I Write Like bot. And based on one of my blog posts, the algorithm decided I read like Stephen King. Maybe it was the phrase “black hole.”

How does it work?

The algorithm, says its creator, Dmitry Chestnykh, a 27 year-old Russian software developer, is a “…Bayesian classifier, which is widely used to fight spam on the Internet.”

And how accurate is it? Well, according to a recent Gawker critique, Mel Gibson writes like Margaret Atwood. And when Margaret Atwood pasted her own work into the site, turns out she writes like Stephen King…

Who knew Madge and I had so much in common?

To learn more about the algorithm and its creator, read TheAwl.com’s interview with Dmitry Chestnykh.

But first, go paste in some of your work—and find out who you write like.

Photo of Cory Doctorow courtesy of Wikimedia.

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The Art and Craft of Feature Writing by William E. Blundell Reviewed by MarketCopywriterBlog

by Lorraine Thompson
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Writers: William E. Blundell’s got our number.
In his book The Art and Craft of Feature Writing, Blundell describes me a typical blocked writer. Mel Bookstein sits at his messy desk littered with “…documents that now seem irrelevant, notes on uninformative interviews, jottings on half-formed thoughts.”
“He can’t say what this snowdrift of material adds up to, [...]

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Discover How to Write Ledes That Reel in Readers—With 5 Resources.

by Lorraine Thompson
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Beads of perspiration stung my upper lip and trickled into my eyes as I squinted at my computer screen.
It was the fourth day of record-breaking heat in my New York suburb. My home office’s “energy efficient” air conditioner droned, pretending to extract heat and humidity from the pudding-thick air.
Not that it mattered. It wasn’t the [...]

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Copywriters: Should You Write Copy For Free? 5 Cases For Working Without Pay.

by Lorraine Thompson
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The idea that writers should work for free rubs me the wrong way.
Even when I was a starving playwright working in regional and off-off Broadway theater, I got a stipend.
Later when I started writing commercially, I approached copywriting as craft. It never occurred to me to write for free. Payment was the whole point [...]

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Discover 10 Ways Images Improve Your Marketing Content

by Lorraine Thompson
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Ten seconds.
That’s how long your reader takes to decide whether or not to read your post, article or collateral.
With time ticking away and distractions banging around her brain, she quickly scans your page. Is it worth the next few seconds of her time?
Breaking news: She’s not reading your copy.
While strong engaging copy is crucial, [...]

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7 Interview Tips That Help You Get the Killer Quotes and Color Your Story Needs

by Lorraine Thompson
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“You need to interview key players for this story.”
Few words strike more terror in the heart of an introverted, reclusive writer than an editor’s casual mention of interviews.
“Why interview? Why me?”
Interviews are crucial for feature articles and news coverage. They’re essential for many corporate newsletters, press packages and internal communications.
They provide key information that helps [...]

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Discover 7 Ways Evernote Helps You Remember Everything

by Lorraine Thompson
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Your brain is sloppy.
It doesn’t think in lists and columns. It doesn’t arrange memories taxonomically by date, time or place.
Humming along 24/7, your mind captures emotional and sensorial memories, thoughts, concepts, responsibilities and tasks.
It stores all this data in something more resembling a bowl of chunky minestrone soup than an Excel spread sheet.
And that’s the [...]

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Nervous About Jumping Into Social Media Marketing?

by Lorraine Thompson
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You stand on the platform sweating in the sun.
The edge of the high dive feels like wet sandpaper under your tightly gripped toes.
Waves of chlorine-scented air and children’s shouts waft from the shimmering aqua below.
A voice rises above the rest.
“Just do it,” your brother yells at you. “It’s not that hard, you idiot. Jump!”
Feel [...]

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The Betty White Guide to Small Business Marketing

by Lorraine Thompson
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How’s your small business hanging these days?
Is the sluggish economy killing off your competitors and helping you prosper? Or are you holding on by the skin of your teeth?
Whether successful, struggling—or somewhere in between—entrepreneurs of every stripe can take a lesson from Betty White.
At age 88, the sparkling, silver-haired actress is a model of professional [...]

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Once Upon a Time Small Business Didn’t Need Social Media

by Lorraine Thompson
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Is social media a fad? Or the biggest shift since the Industrial Revolution?
Social Media Revolution, Erik Qualman’s newly updated video, below, makes no bones about it: The digitally social future is now.
No surprise if you work or play in social media. Likely the video’s stats and Fatboy Slim soundtrack will make you feel all warm, [...]

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