Twenty years ago when I was a young playwright, I thought copywriters were soulless hacks. I remember smirking when I heard advertising writers called themselves “creatives.” How could their jingles, taglines and “copy”—i.e., “words”—compare to the soaring works of Tennessee ... [Read More] [6 Comments. Please leave another.]
Copywriters: Turn Out Fast First Draft Copy With These 8 Easy Steps
Last week's copywriting post described the advantages of writing rough-and-ready first drafts. But advice is easy to give—and often hard to follow. In a comment to my post, copywriter Cindy Bidar allowed she found speedy, imperfect first drafts "nearly impossible" to ... [Read More] [Leave a comment]