Copywriters rely on writing formulas. There I said it. And if you write professionally, you know it’s true. When you draft deadline-driven copy day in day out, month after month, year after year, you develop an arsenal of copy tricks. A set of writing rituals, rules and ... [Read More] [6 Comments. Please leave another.]
20 Questions That Help You Write Strong, Strategic Content
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Ever wonder how content mill writers churn out such a flood of copy? How they seem able to produce all that content on demand? Tactical copy versus strategic content Without commenting on quality, I think it’s because they’re writing tactical copy. Words that don't fit into a ... [Read More] [8 Comments. Please leave another.]
Want to Write Passionate Copy? Fall in Love With Your Product.
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Good news: You have a new client—and she needs tons of content. Bad news: She sells auto parts. Or prostate cancer services. Or neo-abstract expressionist paintings. Not that these products are bad. Far from it. But you know nothing—zero, zilch, nada—about them. How are you ... [Read More] [6 Comments. Please leave another.]
How to Get Slam-Dunk Content From Your Copywriter Every Time.
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As a business owner you know great content is key to winning your marketing game. You need strong copy that engages, builds relationships and sells. That’s why you hired a copywriter. And not just a run-of-the-content-mill “provider.” Hopefully, you took time to find the ... [Read More] [4 Comments. Please leave another.]
Discover 10 Ways to Mine Copywriting Gold From Twitter
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Want to brainstorm copywriting concepts more creatively? Write stronger copy? Instantly solve technical problems that derail your copywriting workflow? Start using Twitter as a copywriting tool. Now wait a minute, you say. Twitter is a time suck. A distraction. Dive into ... [Read More] [4 Comments. Please leave another.]
Copywriters: Are You Still Wasting Time Writing Perfect First Drafts?
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I know, I know: You’re a perfectionist. You research compulsively. You mind map. You outline. And you spend countless hours writing, rewriting and editing clean first drafts of your work. It’s got to stop. At least the perfect first drafts. As a copywriter who juggles ... [Read More] [12 Comments. Please leave another.]
Copywriting: What’s Love Got to Do With It?
How to write red hot copy—even when you’re not in the mood
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Ever feel lukewarm about a copy project? Maybe it’s a blind date product you know absolutely nothing about. Or conversely, copy for a client you've been married to for years—the kind of content that lets you go through the motions. How do you write strong, action-driving copy ... [Read More] [6 Comments. Please leave another.]