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What if Thomas Jefferson Were a Direct Response Copywriter?

By Lorraine ThompsonPrint this postLeave a comment...

The Declaration of Independence: We're all familiar with this important, historical document. The Declaration of Independence (DOI) presents lofty, humanistic ideals. It lists grievances. It justifies America's revolutionary break with England. But, let's face it, the ... [Read More] [Leave a comment]

Filed Under: Copywriting, Holidays Tagged With: Copywriting humor, Declaration of Independence as direct response copy, Fourth of July Copywriting post, July 4 copywriting post, Thomas Jefferson copywriter

10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash

By Lorraine ThompsonPrint this post8 Comments.Leave another...

Leave a comment.

Think you need a collateral brochure for your business? Think again. Truth is, good collateral is a mixed blessing. A thoughtful, well-produced brochure enhances company image, supports your sales cycle, generates leads, drives traffic and boosts referrals. That means better ... [Read More] [8 Comments. Please leave another.]

Filed Under: Copywriting, Marketing Tagged With: 10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash, copywriter's satire, Copywriting humor, The Brochure Bible

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