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Copywriter’s Walk on The Dark Side: Where do You Draw the Line on Ethics?

By Lorraine ThompsonPrint this post14 Comments.Leave another...

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Pesticide companies. Industrial meat processors. A major US political party. What do they have in common? They’re all clients I refuse to work for. As a copywriter, I’m vain enough to believe my words have power—to persuade, sell and move people to action. And I don’t want to ... [Read More] [14 Comments. Please leave another.]

Filed Under: Copywriting Tagged With: Copywriter’s Walk on The Dark Side: Where do You Draw the Line on Ethics?, Copywriters' ethical dilemmas, Copywriting and ethics

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