It's rare: After twenty years as a New York marketing copywriter, I don't often get asked for freebie copy. Even in these tough times, my regular clients, bless them, respect professional parameters. I guess newer clients understand—maybe by seeing my client list or my ... [Read More] [16 Comments. Please leave another.]
Copywriters: Should You Write Copy For Free? 5 Cases For Working Without Pay.
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The idea that writers should work for free rubs me the wrong way. Even when I was a starving playwright working in regional and off-off Broadway theater, I got a stipend. Later when I started writing commercially, I approached copywriting as craft. It never occurred to me ... [Read More] [7 Comments. Please leave another.]
Copywriter’s Confession: I Get Cold Feet When I Write Hot Copy
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Copywriter's Dirty Little Secret: Sometimes I panic about work. Maybe angst sets in when I’m working on a mongo copy project—and I feel buried alive in words and information. Or when I’m tackling a spanking new medium or complex industry. Or when a server glitch floods ... [Read More] [2 Comments. Please leave another.]