You know the drill. Identify your customer’s needs. Find your user's pain points. Uncover your audience’s core desires. These imperatives form the foundation of great content marketing. They support each step of your content research and strategy. They illuminate every word ... [Read More] [2 Comments. Please leave another.]
Hire an Expensive Copywriter—and Start Saving Money
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Sweat beaded Anish's forehead though it was January and his office thermostat was set at 64 degrees—another cost-cutting measure from HQ. The heat emanated from an email. He reread the memo again trying to focus on numbers that didn’t add up: Double the company’s marketing ... [Read More] [6 Comments. Please leave another.]
Confessions of a Luddite Copywriter
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Seth Godin is a very nice man. Sure, he’s a bestselling author, the quintessential New Marketer and an Agent of Change. But he’s also a mensch. I know because a few years ago he agreed to meet me—even after I told the Prophet of Permission Marketing that I was a ... [Read More] [4 Comments. Please leave another.]