"Features, features, features,” the copy manager intoned. “I want you to pack the copy blocks with features.” I dabbed my upper lip as delicately as possible hoping he didn’t notice the sweat. What in God’s name was he talking about? Twenty years ago I was a green freelance ... [Read More] [7 Comments. Please leave another.]
Copywriters’ Ultimate Game-Changing Productivity Guide: Optimize Your Life in Just 18 Hours a Day
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Freelance copywriters, we live in a Golden Age. Never before in history has the freelance solopreneur been so blessed with opportunity. Every day our email inboxes and Tweetdeck columns flood with a wealth of career-changing, life-enhancing posts, tweets and links. With ... [Read More] [8 Comments. Please leave another.]
Copywriter’s Confession: I Get Cold Feet When I Write Hot Copy
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Copywriter's Dirty Little Secret: Sometimes I panic about work. Maybe angst sets in when I’m working on a mongo copy project—and I feel buried alive in words and information. Or when I’m tackling a spanking new medium or complex industry. Or when a server glitch floods ... [Read More] [2 Comments. Please leave another.]