Tara-Nicholle Nelson wants to save you from your soul-less marketing. The intervention starts with you rethinking what you sell. Because if you market apparel, you probably think you sell clothes. If you’re a realtor, you think you sell homes. If you work in SaaS, you think ... [Read More] [1 Comment. Please leave another.]
Top Read for 2018: “The Transformational Consumer”
Confused about Content Strategy and Content Marketing? These 3 Must-Read Posts Fill You In.
I hate solutions. You know what I’m talking about: market-speak that describes products as “solutions”—everything from software to kitty litter (your “cat odor solution”). But language is imperfect. So I guess you have to cut some slack for people who torture it trying to ... [Read More] [1 Comment. Please leave another.]
The Truth About Content Marketing: Why Your Awesome Tactical Copy Fails
You—or your client—have an empty website. So you need to fill it, right? Pack it with great, engaging, keyword-rich copy—the more the better. That’s the current trend in content marketing. Be a publisher. Create loads of content. Post every day. Give your customers—and search ... [Read More] [1 Comment. Please leave another.]