The color nude is racist. If you write for the fashion industry or read fashion blogs or page through fashion magazines, you know “nude” is used to denote hues like peach, sand, taupe, beige and pale rose. “Nude shoes were seen all over spring runways.” But whose nude ... [Read More] [3 Comments. Please leave another.]
Top Read for 2018: “The Transformational Consumer”
Tara-Nicholle Nelson’s New Book Reviewed by Marketcopywriter Blog
Tara-Nicholle Nelson wants to save you from your soul-less marketing. The intervention starts with you rethinking what you sell. Because if you market apparel, you probably think you sell clothes. If you’re a realtor, you think you sell homes. If you work in SaaS, you think ... [Read More] [1 Comment. Please leave another.]
5 Ways Maslow’s Pyramid Adds Explosive Power to Your Content Marketing
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You know the drill. Identify your customer’s needs. Find your user's pain points. Uncover your audience’s core desires. These imperatives form the foundation of great content marketing. They support each step of your content research and strategy. They illuminate every word ... [Read More] [2 Comments. Please leave another.]
What Fashion Legend Rick Owens Can Teach You About Content Marketing
Rick Owens: Fashion’s Dark Prince. Creator of “It” look moto jackets and men's skirts. God of Gothic grunge. What does this edgy, cerebral designer have in common with you and me, the average Gap-clad content marketer? More than you think. Rick Owens is not just a ... [Read More] [Leave a comment]
Confused about Content Strategy and Content Marketing? These 3 Must-Read Posts Fill You In.
I hate solutions. You know what I’m talking about: market-speak that describes products as “solutions”—everything from software to kitty litter (your “cat odor solution”). But language is imperfect. So I guess you have to cut some slack for people who torture it trying to ... [Read More] [1 Comment. Please leave another.]
The Truth About Content Marketing: Why Your Awesome Tactical Copy Fails
You—or your client—have an empty website. So you need to fill it, right? Pack it with great, engaging, keyword-rich copy—the more the better. That’s the current trend in content marketing. Be a publisher. Create loads of content. Post every day. Give your customers—and search ... [Read More] [1 Comment. Please leave another.]
15 Hype-Free Content Marketing Tools That Build Your Business
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Ever find yourself at a cocktail party cornered by a conversation hog? You know, the kind of bore who drones on in a hyped-up, one-way conversational stream about his interests, his work, his health, his achievements, his love life? At first you're polite. But within minutes, ... [Read More] [2 Comments. Please leave another.]
Nervous About Jumping Into Social Media Marketing?
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You stand on the platform sweating in the sun. The edge of the high dive feels like wet sandpaper under your tightly gripped toes. Waves of chlorine-scented air and children’s shouts waft from the shimmering aqua below. A voice rises above the rest. “Just do it,” ... [Read More] [18 Comments. Please leave another.]