Tara-Nicholle Nelson wants to save you from your soul-less marketing. The intervention starts with you rethinking what you sell. Because if you market apparel, you probably think you sell clothes. If you’re a realtor, you think you sell homes. If you work in SaaS, you think ... [Read More] [1 Comment. Please leave another.]
Top Read for 2018: “The Transformational Consumer”
Legendary Women Copywriters: What You Can Learn from Helen Lansdowne Resor
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This is MarketCopywriter Blog's second post in a series on Mad Women—pioneering women copywriters. In an earlier post, you got a glimpse of America’s early advertising industry—and the opportunities and challenges it held for ambitious women. Today you’ll meet one of ... [Read More] [7 Comments. Please leave another.]
Lessons from Mad Women: What Golden Age Ad Women Can Teach You About Copywriting
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Post #1 in a series of MarketCopywriter Blog posts on pioneering women copywriters. "You always say, ‘If you don't like what they're saying about you, change the conversation.’” Peggy Olson, Mad Men Mad Men, the AMC series about the 1960s ad industry, beamed into`American ... [Read More] [2 Comments. Please leave another.]
Halloween Treat: Interview with Ghostwriter Lynn Lauber
People are so talented these days. A gifted cardiologist not only pioneers life-saving medical interventions, she also writes a memoir. A couple raises autistic triplets and finds time to pen an inspirational book. The son of a world-famous scientist travels the world, ... [Read More] [Leave a comment]
3 Tips to Help Women Step Up and Lead: Sheryl Sandberg at TED
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Let’s start out by admitting we’re lucky, says Sheryl Sandberg, speaking to an all-woman audience at a recent Technology, Entertainment, Design (TED) Conference. We’re luck to be born female in the latter part of the 20th century. Sort of. Though we have opportunities ... [Read More] [5 Comments. Please leave another.]