Curious copywriters, marketers and SEOs can find millions of “expert opinions” on content marketing surfaced by Google or AI. Credible, firsthand insights into the industry are harder to find. So when I had the chance to sit down for a chat with Robert Rose, I jumped at the ... [Read More] [2 Comments. Please leave another.]
The Naked Truth About Inclusivity in Content
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The color nude is racist. If you write for the fashion industry or read fashion blogs or page through fashion magazines, you know “nude” is used to denote hues like peach, sand, taupe, beige and pale rose. “Nude shoes were seen all over spring runways.” But whose nude ... [Read More] [3 Comments. Please leave another.]
How to Create a Twitter Follow Formula Without Turning into a Twitter Snob
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"Being a Twitter snob is a good thing,” according to Mitch Joel. Joel’s “snobbism” consists of selectively following far fewer people than follow him on Twitter. He believes “who you follow adds to your credibility.” And a selective list adds value for the lucky few whom you ... [Read More] [14 Comments. Please leave another.]
Is your USP a Marketing Must—or a Mad Men Momento?
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The USP. That old chestnut. It sticks—like a thorn in your side. You’ve had it drilled into you: A Unique Selling Proposition (USP) is essential. You can’t write copy—or create any other marketing materials—without it. You need a USP to prove your product is different and ... [Read More] [12 Comments. Please leave another.]
MarketCopywriter Links From New Delhi
Copywriter beware: When you write for non-profit organizations, it’s all too easy to bludgeon your audience with your cause-focused copy. Non-profit marketers tend to structure content as if it were an internal communication: They emphasize features and benefits important to ... [Read More] [Leave a comment]
MarketCopywriter’s Favorite Tweets and Links
MarketCopywriter's favorite tweets and links this week: 30 Days to Better Business Writing by Matthew Stibbe. This beautifully written and produced 90-page ebook provides terrific at-a-glance business writing advice. Doubles as a nifty 30-day course or handy reference. FREE. ... [Read More] [1 Comment. Please leave another.]