The color nude is racist. If you write for the fashion industry or read fashion blogs or page through fashion magazines, you know “nude” is used to denote hues like peach, sand, taupe, beige and pale rose. “Nude shoes were seen all over spring runways.” But whose nude ... [Read More] [3 Comments. Please leave another.]
The Vladimir Nabokov Guide to Content Marketing
What a Russian Translator Can Teach You About Customer-first Content
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Life is short. And Vladimir Nabokov’s translation of Evgeni Onegin is long. Published in four volumes, the dense work includes a 1,000-page commentary, two appendices, a discussion of Russian prosody, an index and a facsimile reproduction of Pushkin’s 1837 novel. Panned by ... [Read More] [3 Comments. Please leave another.]
Top Read for 2018: “The Transformational Consumer”
Tara-Nicholle Nelson’s New Book Reviewed by Marketcopywriter Blog
Tara-Nicholle Nelson wants to save you from your soul-less marketing. The intervention starts with you rethinking what you sell. Because if you market apparel, you probably think you sell clothes. If you’re a realtor, you think you sell homes. If you work in SaaS, you think ... [Read More] [1 Comment. Please leave another.]
Discover the Back Story on “Pulizzi Orange”
Joe Pulizzi, Ann Handley and Robert Rose on #CMWorld's Hot Color Trend
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Yesterday, Marketcopywriter reported on "Pulizzi Orange," the hot color trend sweeping #CMWorld. Today we’ll get the back story on the blazing color. I caught up with Joe Pulizzi, Ann Handley and Robert Rose via email to get the lowdown on Pulizzi Orange’s power and ... [Read More] [2 Comments. Please leave another.]
Orange is the New Hack
"Pulizzi Orange” Color Trend Sweeps #CMWorld Conference
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Red may reign this fall on Paris runways. But in the power corridors of content marketing—Cleveland, Ohio—orange rules. The hot new color trend’s impact was palpable at Cleveland’s Content Marketing World (#CMWorld) 2017. The globe’s largest and most influential gathering ... [Read More] [2 Comments. Please leave another.]
5 Ways Maslow’s Pyramid Adds Explosive Power to Your Content Marketing
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You know the drill. Identify your customer’s needs. Find your user's pain points. Uncover your audience’s core desires. These imperatives form the foundation of great content marketing. They support each step of your content research and strategy. They illuminate every word ... [Read More] [2 Comments. Please leave another.]
6 Copywriting Takeaways from a Real-Life Mad Woman
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This is MarketCopywriter Blog’s third post in a series on Mad Women—pioneering women copywriters. 1933. The Great Depression continues to grip America. Four years after the stock market crash, a quarter of all US workers are unemployed. Factories are ghostly, offices ... [Read More] [4 Comments. Please leave another.]
MarketCopywriter’s Pick: 5 Must-Read Posts for Ecommerce Copywriters
If you write ecommerce product copy, chances are most of your day is spent creating and editing content—or dousing the copy-related fires that flare up on a busy retail website. I’m guessing you had little free time this week to trawl your RSS, Twitter and Pinterest streams ... [Read More] [Leave a comment]
2011’s Hundred Top Links, Posts and Articles for Marketing Copywriters
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A new year gives you a golden opportunity to look backward in order to move forward with confidence. Need a little with the backward glance? Take a look at 2011’s Hundred Top Links, Posts and Articles for Marketing Copywriters, below. Selected from my Twitter stream, ... [Read More] [4 Comments. Please leave another.]
10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash
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Think you need a collateral brochure for your business? Think again. Truth is, good collateral is a mixed blessing. A thoughtful, well-produced brochure enhances company image, supports your sales cycle, generates leads, drives traffic and boosts referrals. That means better ... [Read More] [8 Comments. Please leave another.]