Yesterday, Marketcopywriter reported on "Pulizzi Orange," the hot color trend sweeping #CMWorld. Today we’ll get the back story on the blazing color. I caught up with Joe Pulizzi, Ann Handley and Robert Rose via email to get the lowdown on Pulizzi Orange’s power and ... [Read More] [2 Comments. Please leave another.]
Discover the Back Story on “Pulizzi Orange”
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"Pulizzi Orange” Color Trend Sweeps #CMWorld Conference
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Red may reign this fall on Paris runways. But in the power corridors of content marketing—Cleveland, Ohio—orange rules. The hot new color trend’s impact was palpable at Cleveland’s Content Marketing World (#CMWorld) 2017. The globe’s largest and most influential gathering ... [Read More] [2 Comments. Please leave another.]
They Laughed When I Declared Independence, But When I Started to Write!
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If Thomas Jefferson had been a direct response copywriter… The Declaration of Independence. Sure it’s an important document. Ahead of its time. Revolutionary. The foundation of American democracy. But would it fly today? The Declaration of Independence: Useful content ... [Read More] [2 Comments. Please leave another.]
Copywriter’s Confession: My 10 Guilty Pleasures
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On the outside I look innocent and wholesome: I’m a hardworking copywriter. I'm devoted to family. I buy local, cook from scratch and recycle. I read David Foster Wallace. But inside, I’m depraved. I indulge in guilty pleasures. No, I’m not cheating on my husband, ... [Read More] [8 Comments. Please leave another.]
Copywriting Jargon Got You Confused? Here’s help.
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"Features, features, features,” the copy manager intoned. “I want you to pack the copy blocks with features.” I dabbed my upper lip as delicately as possible hoping he didn’t notice the sweat. What in God’s name was he talking about? Twenty years ago I was a green freelance ... [Read More] [7 Comments. Please leave another.]
Copywriters’ Ultimate Game-Changing Productivity Guide: Optimize Your Life in Just 18 Hours a Day
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Freelance copywriters, we live in a Golden Age. Never before in history has the freelance solopreneur been so blessed with opportunity. Every day our email inboxes and Tweetdeck columns flood with a wealth of career-changing, life-enhancing posts, tweets and links. With ... [Read More] [8 Comments. Please leave another.]