Life is short. And Vladimir Nabokov’s translation of Evgeni Onegin is long. Published in four volumes, the dense work includes a 1,000-page commentary, two appendices, a discussion of Russian prosody, an index and a facsimile reproduction of Pushkin’s 1837 novel. Panned by ... [Read More] [4 Comments. Please leave another.]
The Vladimir Nabokov Guide to Content Marketing
Leave a comment.6 Copywriting Takeaways from a Real-Life Mad Woman
Leave a comment.
This is MarketCopywriter Blog’s third post in a series on Mad Women—pioneering women copywriters. 1933. The Great Depression continues to grip America. Four years after the stock market crash, a quarter of all US workers are unemployed. Factories are ghostly, offices ... [Read More] [4 Comments. Please leave another.]
What 3 Brands Can Teach You About Storytelling
Leave a comment.
Brand builders like to tell you that marketing is storytelling. Maybe. The thing is, some stories are better than others. Some tales touch your heart—or open your wallet or sway your vote—more absolutely than others. For every Mahabharata, a thousand lesser tales died. For ... [Read More] [2 Comments. Please leave another.]
7 Storytelling Secrets of Top Salespeople
Leave a comment.
Part II of MarketCopywriterBlog's three-part series on storytelling. Storytelling is getting a lot of buzz in marketing circles lately. Understandably. Story has always been a powerful communications tool. Whether gathered around a cave campfire or curled up with an iPad, ... [Read More] [6 Comments. Please leave another.]
Once Upon a Time Copywriters Used Storytelling to Write Irresistible Copy
Leave a comment.
Part I of MarketCopywriterBlog's three-part series on storytelling. The copy chief slapped the folders onto the new kid’s desk. “Try to figure out what the successful ads have got that the failures haven't got,” said the boss. The chief headed out the door, calling over his ... [Read More] [2 Comments. Please leave another.]