Congratulations. Your client loves your copy. He’s so impressed with your work—and work ethic—he asks you to take on a huge assignment: Content for a full website, ghostwriting for a book, multi-part collateral or cross-media campaign content. The project will take weeks or ... [Read More] [12 Comments. Please leave another.]
Are Copywriters an Endangered Species?
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If you’re a seasoned freelance copywriter, you’ve watched our industry change dramatically over the last few years. Gale-force winds—technological, economic, cultural—collide in a perfect storm shifting professional terrain. With whole industries imploding and job categories ... [Read More] [11 Comments. Please leave another.]
Hire an Expensive Copywriter—and Start Saving Money
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Sweat beaded Anish's forehead though it was January and his office thermostat was set at 64 degrees—another cost-cutting measure from HQ. The heat emanated from an email. He reread the memo again trying to focus on numbers that didn’t add up: Double the company’s marketing ... [Read More] [6 Comments. Please leave another.]
Discover the Writing Secret that Instantly Improves Your Copy
Want to improve your writing in a flash? Like to help your copy quickly capture readers’ attention, engage them in narrative and move them through your sales funnel? Ban the verb “to be” from your work. Yep, this single editing secret transforms your writing into more ... [Read More] [Leave a comment]
Tired of Scrooge Clients? Use These 5 Steps to Guarantee Copy Payment.
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"A poor excuse for picking a man’s pocket,” Scrooge shouts at his clerk, Bob Cratchit, in Dickens’ A Christmas Carol. Was Cratchit stealing from Scrooge? Blackmailing him? Asking for a sky-high pay raise? No. The put-upon clerk wanted a one-day paid holiday. It was ... [Read More] [2 Comments. Please leave another.]
10 Best Holiday Gifts for Writers
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Stumped for a holiday present for that hard-to-shop-for copywriter, blogger or editor in your life? Feeling a little frayed with the clock ticking as you hustle to tie-up 2009’s loose ends? Relax. I’ve given it some thought—and come up with 10 useful presents that will please ... [Read More] [12 Comments. Please leave another.]
What Plato Can Teach You About Marketing with Print Collateral
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This is the last of MarketCopywriter's three-post series on copywriting and marketing with print collateral. Read the first post and second post. A scholar feared emerging technology would destroy memory. He thought it would wipe out the culture’s rich oral tradition. It would ... [Read More] [6 Comments. Please leave another.]
10 Ways Dead-Tree Print Brochures Improve Your Digital-Age Marketing
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This is the second of a three-post MarketCopywriter series on copywriting and marketing with print collateral. Read the first post here. "Print marketing is dead.” “No one wants brochures anymore.” “Print collateral will disappear in ten years.” Yada, yada, yada. The ... [Read More] [5 Comments. Please leave another.]
The Gloria Gaynor Guide to Print Collateral Marketing
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This is the first of a three-post MarketCopywriter series on copywriting and marketing with print collateral. For years digital doomsayers have declared that print advertising is as washed-up as a morning-after disco diva. By association, advertising’s less glamorous ... [Read More] [11 Comments. Please leave another.]
Copywriting: What’s Love Got to Do With It?
How to write red hot copy—even when you’re not in the mood
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Ever feel lukewarm about a copy project? Maybe it’s a blind date product you know absolutely nothing about. Or conversely, copy for a client you've been married to for years—the kind of content that lets you go through the motions. How do you write strong, action-driving copy ... [Read More] [6 Comments. Please leave another.]
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