Marlon Brando can teach you a lot about healthcare copywriting. Don’t believe me? Watch his performance in On the Waterfront: Suffering and redemption. Love and loss. Self-pity and personal triumph. All the stuff you need to write great healthcare copy. You don’t ... [Read More] [4 Comments. Please leave another.]
Copywriting Jargon Got You Confused? Here’s help.
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"Features, features, features,” the copy manager intoned. “I want you to pack the copy blocks with features.” I dabbed my upper lip as delicately as possible hoping he didn’t notice the sweat. What in God’s name was he talking about? Twenty years ago I was a green freelance ... [Read More] [7 Comments. Please leave another.]
Copywriters: Turn Out Fast First Draft Copy With These 8 Easy Steps
Last week's copywriting post described the advantages of writing rough-and-ready first drafts. But advice is easy to give—and often hard to follow. In a comment to my post, copywriter Cindy Bidar allowed she found speedy, imperfect first drafts "nearly impossible" to ... [Read More] [Leave a comment]
Copywriters: Are You Still Wasting Time Writing Perfect First Drafts?
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I know, I know: You’re a perfectionist. You research compulsively. You mind map. You outline. And you spend countless hours writing, rewriting and editing clean first drafts of your work. It’s got to stop. At least the perfect first drafts. As a copywriter who juggles ... [Read More] [12 Comments. Please leave another.]
Black Hole Copywriting: The Truth About Why Your Deliverable Disappears
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If you’re a seasoned freelance copywriter, you’ve probably experienced this scenario at least once: You work hard on a copy project. You submit perfect, polished work. And then you never hear about the project again—your deliverable disappears into a black hole. Weeks or ... [Read More] [5 Comments. Please leave another.]
Copywriters’ Guide to Hail Mary Marketers
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Ever write copy for a Hail Mary Marketer? He’s the time-pressed client who needs to score big with his marketing content—but he can’t tell you what he wants. He thinks he knows—he asks for website content or collateral or direct mail. But the truth? He doesn’t have the ... [Read More] [6 Comments. Please leave another.]
Copywriters’ Ultimate Game-Changing Productivity Guide: Optimize Your Life in Just 18 Hours a Day
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Freelance copywriters, we live in a Golden Age. Never before in history has the freelance solopreneur been so blessed with opportunity. Every day our email inboxes and Tweetdeck columns flood with a wealth of career-changing, life-enhancing posts, tweets and links. With ... [Read More] [8 Comments. Please leave another.]
Can We Talk? How Dialogue-Based Education Can Save Lives.
Today's post was written to support Changemakers' Health Mothers Strong World maternal health competition. It was also published on the Maternal Task Force blog. Standing under the dusty flap of the clinic tent, Abeba blinked hard, willing her tears to hold. She focused her ... [Read More] [Leave a comment]
3 Reasons Why You—and Your Copywriter—Should NOT Do Your Own Keyword Research
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Search Engine Optimized copywriting and keyword research are once more in the news. Just when you thought the blogosphere had stopped buzzing about these SEO stalwarts, they’re front and center again. And not just on geeky SEO sites. Loads of PR, digital marketing and ... [Read More] [2 Comments. Please leave another.]
Copywriter’s Confession: I Get Cold Feet When I Write Hot Copy
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Copywriter's Dirty Little Secret: Sometimes I panic about work. Maybe angst sets in when I’m working on a mongo copy project—and I feel buried alive in words and information. Or when I’m tackling a spanking new medium or complex industry. Or when a server glitch floods ... [Read More] [2 Comments. Please leave another.]
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