Beads of perspiration stung my upper lip and trickled into my eyes as I squinted at my computer screen. It was the fourth day of record-breaking heat in my New York suburb. My home office’s "energy efficient" air conditioner droned, pretending to extract heat and humidity from ... [Read More] [1 Comment. Please leave another.]
Copywriters: Should You Write Copy For Free? 5 Cases For Working Without Pay.
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The idea that writers should work for free rubs me the wrong way. Even when I was a starving playwright working in regional and off-off Broadway theater, I got a stipend. Later when I started writing commercially, I approached copywriting as craft. It never occurred to me ... [Read More] [7 Comments. Please leave another.]
Discover 10 Ways Images Improve Your Marketing Content
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Ten seconds. That’s how long your reader takes to decide whether or not to read your post, article or collateral. With time ticking away and distractions banging around her brain, she quickly scans your page. Is it worth the next few seconds of her time? Breaking news: ... [Read More] [3 Comments. Please leave another.]
7 Interview Tips That Help You Get the Killer Quotes and Color Your Story Needs
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“You need to interview key players for this story.” Few words strike more terror in the heart of an introverted, reclusive writer than an editor’s casual mention of interviews. “Why interview? Why me?” Interviews are crucial for feature articles and news coverage. They’re ... [Read More] [2 Comments. Please leave another.]
Discover 7 Ways Evernote Helps You Remember Everything
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Your brain is sloppy. It doesn’t think in lists and columns. It doesn’t arrange memories taxonomically by date, time or place. Humming along 24/7, your mind captures emotional and sensorial memories, thoughts, concepts, responsibilities and tasks. It stores all this data ... [Read More] [4 Comments. Please leave another.]
Nervous About Jumping Into Social Media Marketing?
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You stand on the platform sweating in the sun. The edge of the high dive feels like wet sandpaper under your tightly gripped toes. Waves of chlorine-scented air and children’s shouts waft from the shimmering aqua below. A voice rises above the rest. “Just do it,” ... [Read More] [18 Comments. Please leave another.]
The Betty White Guide to Small Business Marketing
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How’s your small business hanging these days? Is the sluggish economy killing off your competitors and helping you prosper? Or are you holding on by the skin of your teeth? Whether successful, struggling—or somewhere in between—entrepreneurs of every stripe can take a ... [Read More] [12 Comments. Please leave another.]
Once Upon a Time Small Business Didn’t Need Social Media
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Is social media a fad? Or the biggest shift since the industrial revolution? Social Media Revolution, Erik Qualman's updated video, below, makes no bones about it: The digitally social future is now. No surprise if you work or play in social media. Likely the video’s stats ... [Read More] [3 Comments. Please leave another.]
Discover 10 Ways to Mine Copywriting Gold From Twitter
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Want to brainstorm copywriting concepts more creatively? Write stronger copy? Instantly solve technical problems that derail your copywriting workflow? Start using Twitter as a copywriting tool. Now wait a minute, you say. Twitter is a time suck. A distraction. Dive into ... [Read More] [4 Comments. Please leave another.]
How to Put the Care Back in Your Healthcare Content
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Do you write healthcare content for “them”—demographic clusters defined by age, geography and medical condition? Or do you write for “you”—people you know and care about? Your answer has a huge impact on your healthcare copy’s power. In today’s cluttered, over-messaged ... [Read More] [2 Comments. Please leave another.]
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