Pesticide companies. Industrial meat processors. A major US political party. What do they have in common? They’re all clients I refuse to work for. As a copywriter, I’m vain enough to believe my words have power—to persuade, sell and move people to action. And I don’t want to ... [Read More] [14 Comments. Please leave another.]
Want to Write Passionate Copy? Fall in Love With Your Product.
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Good news: You have a new client—and she needs tons of content. Bad news: She sells auto parts. Or prostate cancer services. Or neo-abstract expressionist paintings. Not that these products are bad. Far from it. But you know nothing—zero, zilch, nada—about them. How are you ... [Read More] [6 Comments. Please leave another.]
Copywriters and Creatives: Stop Asking for an @ss Kicking.
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Have you noticed? There’s something strange—and frankly, a little kinky—going on in the blogosphere these days. Everyone wants to kick your @ss. And they act as if it’s a good thing. Like you should be happy about it. Everywhere you turn, every tweet you scan, every link ... [Read More] [2 Comments. Please leave another.]
How to Get Slam-Dunk Content From Your Copywriter Every Time.
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As a business owner you know great content is key to winning your marketing game. You need strong copy that engages, builds relationships and sells. That’s why you hired a copywriter. And not just a run-of-the-content-mill “provider.” Hopefully, you took time to find the ... [Read More] [4 Comments. Please leave another.]
Copywriting First Aid: How to Revive Near-Death Content
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What if I told you there was a simple way to instantly improve your copy? Any copy. That you could grab a set of copy triage tools and immediately transform limp text into more vital and persuasive marketing content? What's more, these tools work in just about any format: Blog ... [Read More] [9 Comments. Please leave another.]
MarketCopywriter Links From New Delhi
Copywriter beware: When you write for non-profit organizations, it’s all too easy to bludgeon your audience with your cause-focused copy. Non-profit marketers tend to structure content as if it were an internal communication: They emphasize features and benefits important to ... [Read More] [Leave a comment]
9 Tips on Writing Content for Worthy Causes and Non-profit Orgs
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When you write content for non-profit organizations, there's no doubt your work is worthy: Your words support services that feed children, lower maternal death rates, end factory farming and do so many other good things. You care passionately about your mission. So writing ... [Read More] [8 Comments. Please leave another.]
Copywriters: Nail Down Creative Briefs—and Copy Payment—With These 10 Questions
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Tweak. Such a harmless little word. Problem is, “tweak” can mean one thing to you, the copywriter—and something completely different to your client. You probably think of tweaks as small cuts, text tightening or perhaps rephrasing of a paragraph or two. But your client ... [Read More] [7 Comments. Please leave another.]
This is This: The Deer Hunter Guide to Social Media
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You remember the scene From The Deer Hunter: Autumn in rural Pennsylvania, 1966. Group of guys go deer hunting. Stan, played to pain-in-the-arse perfection by John Cazale, is hung-over. He’s forgotten his thermal socks. And his boots. Again. Stan asks to borrow Michael’s spare ... [Read More] [5 Comments. Please leave another.]
Who Do You Write Like?
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I write like Cory Doctorow. No, wait: I write like David Foster Wallace. Actually, I write like Stephen King. And I have the badges to prove it. In case you missed the meme ricocheting through social communities last week, here’s the story: A ... [Read More] [4 Comments. Please leave another.]
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