Part I of MarketCopywriterBlog's three-part series on storytelling. The copy chief slapped the folders onto the new kid’s desk. “Try to figure out what the successful ads have got that the failures haven't got,” said the boss. The chief headed out the door, calling over his ... [Read More] [2 Comments. Please leave another.]
15 Hype-Free Content Marketing Tools That Build Your Business
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Ever find yourself at a cocktail party cornered by a conversation hog? You know, the kind of bore who drones on in a hyped-up, one-way conversational stream about his interests, his work, his health, his achievements, his love life? At first you're polite. But within minutes, ... [Read More] [2 Comments. Please leave another.]
Pay the Writer. Redux.
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It's rare: After twenty years as a New York marketing copywriter, I don't often get asked for freebie copy. Even in these tough times, my regular clients, bless them, respect professional parameters. I guess newer clients understand—maybe by seeing my client list or my ... [Read More] [16 Comments. Please leave another.]
30 Trust-Building Secrets of Successful Online Marketers, Part II
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“Confidence, like the soul, never returns whence it has once departed.” ~ Publilius Syrus Your business is built on trust. Your customers need to believe in you, your products and your promises. But online, trust can prove elusive. In yesterday's post I shared 14 ... [Read More] [3 Comments. Please leave another.]
30 Trust-Building Secrets of Successful Online Marketers, Part I
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“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.” Frederick Nietzsche Trust. It’s the bedrock of business and personal relationships, online and off. Trust can take years to build—and seconds to lose. With disastrous fallout. Trust is tough ... [Read More] [2 Comments. Please leave another.]
Mistrust Exercise: What I Learned from Buying Snake Oil.
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I fell hook, line and sinker. Yes me, a careful, skeptical—I’d go so far as to say suspicious—buyer, got sucked in. I bought a useless information product from a copywriting “expert.” This post could easily be a paean to the copywriter’s craft. An admiring how-to on targeting ... [Read More] [8 Comments. Please leave another.]
12 Great Holiday Gifts For Copywriters
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Feeling a little pressed this holiday season? December can be a stressful month for freelance writers who face end-of-year deadlines—along with the usual seasonal to-do lists and holiday preparations. Like to steer clear of holiday gift-giving panic? I can relate. I’m ... [Read More] [6 Comments. Please leave another.]
How Deadline-Driven, Hack Copywriting Supports Your Creative Process
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Twenty years ago when I was a young playwright, I thought copywriters were soulless hacks. I remember smirking when I heard advertising writers called themselves “creatives.” How could their jingles, taglines and “copy”—i.e., “words”—compare to the soaring works of Tennessee ... [Read More] [6 Comments. Please leave another.]
What Marketers Can Learn from Brain Surgeons
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"Imagine you're a famous neurosurgeon," said Dr. X. Now that was a stretch. But I nodded my head: I was interviewing the young New York City skull base surgeon—here called Dr. X. to protect his privacy—for a copy project. "You're a renown specialist," he continued, "and ... [Read More] [5 Comments. Please leave another.]
MarketCopywriter On Thanksgiving: A New York Copywriter’s Collection of Thanksgiving Photos and Quotes
Here in the United States, Thanksgiving is a day to share a traditional harvest meal with family and friends—and to gratefully recall life’s bounties. I put together a few Thanksgiving reflections in the slide show, below. Wishing you and yours a very happy ... [Read More] [1 Comment. Please leave another.]
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