You—or your client—have an empty website. So you need to fill it, right? Pack it with great, engaging, keyword-rich copy—the more the better. That’s the current trend in content marketing. Be a publisher. Create loads of content. Post every day. Give your customers—and search ... [Read More] [1 Comment. Please leave another.]
Copywriting ABCs: Why Every Piece of Content You Create Must Always Be Converting.
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"So what’s your conversion goal for the copy?” I asked. I nestled the phone between my ear and shoulder as I settled in for a chat with the marketing manager. At least we had been chatting. Now I heard dead silence on the end of the line. I doodled on my notepad. A ... [Read More] [11 Comments. Please leave another.]
What 3 Brands Can Teach You About Storytelling
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Brand builders like to tell you that marketing is storytelling. Maybe. The thing is, some stories are better than others. Some tales touch your heart—or open your wallet or sway your vote—more absolutely than others. For every Mahabharata, a thousand lesser tales died. For ... [Read More] [2 Comments. Please leave another.]
Copywriters’ Guide to Global Freelancing: How to Work Internationally and Stay Sane
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Globalization. Good news and bad news for freelance copywriters. Bad news first: Global work trends intensify competition and push copywriting pricing downward in some sectors. The good news: For skilled, savvy copywriters, globalization—and the tech that supports it—creates a ... [Read More] [5 Comments. Please leave another.]
Copywriter’s Confession: My 10 Guilty Pleasures
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On the outside I look innocent and wholesome: I’m a hardworking copywriter. I'm devoted to family. I buy local, cook from scratch and recycle. I read David Foster Wallace. But inside, I’m depraved. I indulge in guilty pleasures. No, I’m not cheating on my husband, ... [Read More] [8 Comments. Please leave another.]
7 Cheat Sheet Resources For Your Blocked Blogging Brain
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If you blog regularly—doesn’t matter whether once a week, once a day or three times a day—sooner or later you come up dry. With the clock ticking away, your brain freezes. You simply can’t muster the creative juice to find a great post topic, write an irresistible headline or ... [Read More] [7 Comments. Please leave another.]
The Truth About Hiring a Pro Copywriter for Your Content Marketing
Leave a comment.Content marketing: Some call it a “revolution, ” an antidote to pushy, pricey, traditional advertising. A cheaper, easier and more humanistic way to promote your business and build sales. Others see content marketing as a twist on tried-and-true promotional methods, as old as ... [Read More] [15 Comments. Please leave another.]
The Hermione Granger Guide to Blogging and Time Management
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If you or your kids read J. K. Rowling's Harry Potter and the Prisoner of Azkaban, you remember Hermione Granger and her time-management trick: Ever the overachiever, Hermione used a magical Time Turner to squeeze three Hogwart’s classes into a single exhausting period. As a ... [Read More] [7 Comments. Please leave another.]
Discover 7 Ways Storytelling Helps You Write Irresistible Copy
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Part III of MarketCopywriter Blog's three-part series on storytelling. Close your eyes and think back to your favorite childhood fairy tale. No matter how many times you heard it, the fable always captured your imagination and carried you to another time and place. Before ... [Read More] [5 Comments. Please leave another.]
7 Storytelling Secrets of Top Salespeople
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Part II of MarketCopywriterBlog's three-part series on storytelling. Storytelling is getting a lot of buzz in marketing circles lately. Understandably. Story has always been a powerful communications tool. Whether gathered around a cave campfire or curled up with an iPad, ... [Read More] [6 Comments. Please leave another.]
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