Instead of telling you what we're grateful for at Thanksgiving, here's showing you. We give thanks for... Family… Home… Food… Friends… Dogs… Work… School… The creation… The Creator… And you? What's ... [Read More] [3 Comments. Please leave another.]
5 Good Reasons For Writers to Use Instagram
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As a writer, you spend a good part of your day sitting—or better, standing—in front of a desk. Behind closed doors. Alone. Maybe you break the isolation with a walk. Or a trip to the gym. Or visit to the virtual water cooler of social media. But Twitter and Facebook are ... [Read More] [4 Comments. Please leave another.]
Content Marketers: Your Work is Killing You
Discover How a Standing Desk Can Improve Your Health
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Attention content marketers, copywriters and editors: your career is deadly. No, it’s not Content Shock. It’s not brutal deadlines. It’s not difficult clients, writer’s block or social isolation. It’s sitting. Study after study confirm that sitting is bad—very bad—for ... [Read More] [24 Comments. Please leave another.]
In Praise of Slow Copywriting
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Today life moves at warp speed. Work, family time, community responsibilities—even weekends and vacations—overlap and blur. To keep up, you rush ahead. To take a breather, you work harder. You push yourself to learn, think and move faster. Unless you decide not to. Want ... [Read More] [6 Comments. Please leave another.]
7 Content Strategy Takeaways from Gerry McGovern’s CS Forum Interview
"Quality content is at the heart of all great websites, ” declares Gerry McGovern. A respected expert on customer-centric, task-focused content management, McGovern is the keynote speaker at London’s Content Strategy Forum, September 5-7, 2011. In a recent interview with CS ... [Read More] [Leave a comment]
Copywriter’s Playlist: Music That Boosts Your Copywriting Productivity–and a Spotify Giveaway
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Can music make you more productive? Will it put you in the “zone”? Does it make your work flow, allow you to think more clearly and accomplish tasks faster? Or does it distract you, cause your mind to wander and waste your precious time? The answer is—surprise!—it ... [Read More] [10 Comments. Please leave another.]
20 Questions That Help You Write Strong, Strategic Content
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Ever wonder how content mill writers churn out such a flood of copy? How they seem able to produce all that content on demand? Tactical copy versus strategic content Without commenting on quality, I think it’s because they’re writing tactical copy. Words that don't fit into a ... [Read More] [8 Comments. Please leave another.]
How Content Strategy Can Save Your Copywriting Career
It's no secret to seasoned copywriters: Our industry has endured choppy waters in recent years—with no end in sight. Formats and channels for which we write, global competition, project pricing, and copy-related industries continue to rock and roil. Copywriting’s perfect ... [Read More] [Leave a comment]
They Laughed When I Declared Independence, But When I Started to Write!
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If Thomas Jefferson had been a direct response copywriter… The Declaration of Independence. Sure it’s an important document. Ahead of its time. Revolutionary. The foundation of American democracy. But would it fly today? The Declaration of Independence: Useful content ... [Read More] [2 Comments. Please leave another.]
Confused about Content Strategy and Content Marketing? These 3 Must-Read Posts Fill You In.
I hate solutions. You know what I’m talking about: market-speak that describes products as “solutions”—everything from software to kitty litter (your “cat odor solution”). But language is imperfect. So I guess you have to cut some slack for people who torture it trying to ... [Read More] [1 Comment. Please leave another.]
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