Post #1 in a series of MarketCopywriter Blog posts on pioneering women copywriters. "You always say, ‘If you don't like what they're saying about you, change the conversation.’” Peggy Olson, Mad Men Mad Men, the AMC series about the 1960s ad industry, beamed into`American ... [Read More] [2 Comments. Please leave another.]
Copywriting Challenge: I Dare You to Choose the Best Headline Out of 100+ Heads
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What’s the most important piece of copy you write? It’s not your value proposition. It’s not your product benefits. It’s not even your call to action. You know the answer. It’s your headline. Customers read headlines five times as often as they read body copy. An ... [Read More] [2 Comments. Please leave another.]
Want to Dramatically Improve Your Content? Copy Other Writers (Shamelessly).
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Virgil copied Homer. Michaelangelo copied Donatello. Elvis copied Bo Didley. Traditionally, artists learn by mimicking masters. It follows then: If you want to be a better copywriter, copy great writers. I’m not talking here about using swipe files or reworking hit ... [Read More] [16 Comments. Please leave another.]
The John Turturro Guide to Star-Turn Copywriting
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Whooosh! A red bowling ball hurls down a glossy wooden lane. Crack! The ball smashes the pins in a perfect strike. Flamenco music explodes and a man in a purple bowling unitard swivels his hips in a victory dance. “F*cking Quintana,” drawls The Dude. “That creep can ... [Read More] [7 Comments. Please leave another.]
Copywriters: Discover the Secret to Writing Fresh, Original Copy Every Time
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Copywriters rely on writing formulas. There I said it. And if you write professionally, you know it’s true. When you draft deadline-driven copy day in day out, month after month, year after year, you develop an arsenal of copy tricks. A set of writing rituals, rules and ... [Read More] [6 Comments. Please leave another.]
2011’s Hundred Top Links, Posts and Articles for Marketing Copywriters
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A new year gives you a golden opportunity to look backward in order to move forward with confidence. Need a little with the backward glance? Take a look at 2011’s Hundred Top Links, Posts and Articles for Marketing Copywriters, below. Selected from my Twitter stream, ... [Read More] [4 Comments. Please leave another.]
MarketCopywriter Blog’s Huge Holiday Playlist
Very likely you have favorite carols or holiday music that holds special meaning for you. Me too. But unfortunately, much of my favorite music is on scratched discs, tangled tapes and old vinyl... That's why I'm so enamored of Spotify. This streaming music service ... [Read More] [1 Comment. Please leave another.]
Copywriters Gift Guide: 10 Great Holiday Presents for Writers
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Feeling a little panicked about last-minute holiday shopping? If your list includes a copywriter—or journalist, content marketer or creative writer—you can relax a little. The Copywriters Gift Guide below includes thoughtful presents—many available online—sure to please your ... [Read More] [5 Comments. Please leave another.]
How to Use Metaphors to Mine Content Marketing Gold
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A hot guy. A viral video. A resurrected brand. Aside from describing last year’s Old Spice campaign, what do these phrases have in common? They all use metaphorical language to convey an idea. The Greek word metaphorá means “to transfer” or “carry.” “Metaphor,” wrote ... [Read More] [3 Comments. Please leave another.]
10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash
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Think you need a collateral brochure for your business? Think again. Truth is, good collateral is a mixed blessing. A thoughtful, well-produced brochure enhances company image, supports your sales cycle, generates leads, drives traffic and boosts referrals. That means better ... [Read More] [8 Comments. Please leave another.]
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