Seth Godin is a very nice man. Sure, he’s a bestselling author, the quintessential New Marketer and an Agent of Change. But he’s also a mensch. I know because a few years ago he agreed to meet me—even after I told the Prophet of Permission Marketing that I was a ... [Read More] [4 Comments. Please leave another.]
The Aretha Franklin Guide to Copywriting
How to treat your craft with R-E-S-P-E-C-T A favorite New Yorker cartoon shows two social climbers in a bar: A junior adman is trying to impress a Manolo-heeled society girl: “Copywriting is too writing,” he says. The cartoon makes me laugh. But the thing is, I believe it. ... [Read More] [1 Comment. Please leave another.]
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