Copywriter beware: When you write for non-profit organizations, it’s all too easy to bludgeon your audience with your cause-focused copy. Non-profit marketers tend to structure content as if it were an internal communication: They emphasize features and benefits important to ... [Read More] [Leave a comment]
Can We Talk? How Dialogue-Based Education Can Save Lives.
Today's post was written to support Changemakers' Health Mothers Strong World maternal health competition. It was also published on the Maternal Task Force blog. Standing under the dusty flap of the clinic tent, Abeba blinked hard, willing her tears to hold. She focused her ... [Read More] [Leave a comment]