The color nude is racist. If you write for the fashion industry or read fashion blogs or page through fashion magazines, you know “nude” is used to denote hues like peach, sand, taupe, beige and pale rose. “Nude shoes were seen all over spring runways.” But whose nude ... [Read More] [3 Comments. Please leave another.]
The Vladimir Nabokov Guide to Content Marketing
What a Russian Translator Can Teach You About Customer-first Content
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Life is short. And Vladimir Nabokov’s translation of Evgeni Onegin is long. Published in four volumes, the dense work includes a 1,000-page commentary, two appendices, a discussion of Russian prosody, an index and a facsimile reproduction of Pushkin’s 1837 novel. Panned by ... [Read More] [3 Comments. Please leave another.]
Top Read for 2018: “The Transformational Consumer”
Tara-Nicholle Nelson’s New Book Reviewed by Marketcopywriter Blog
Tara-Nicholle Nelson wants to save you from your soul-less marketing. The intervention starts with you rethinking what you sell. Because if you market apparel, you probably think you sell clothes. If you’re a realtor, you think you sell homes. If you work in SaaS, you think ... [Read More] [1 Comment. Please leave another.]
Writers’ Holiday Gift Guide: 10 Perfect Presents for Content Marketers
10 Great Pencil & Notebook Gifts for Copywriters, Editors, Journalists & other Pencil Pushers
Looking for a great gift for your favorite copywriter, content marketer, editor or journalist? Check out the following list of presents. Affordable, portable and pair-able, these little gifts pack huge power to help writers brainstorm, boost productivity and improve ... [Read More] [Leave a comment]
5 Ways Maslow’s Pyramid Adds Explosive Power to Your Content Marketing
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You know the drill. Identify your customer’s needs. Find your user's pain points. Uncover your audience’s core desires. These imperatives form the foundation of great content marketing. They support each step of your content research and strategy. They illuminate every word ... [Read More] [2 Comments. Please leave another.]
What Fashion Legend Rick Owens Can Teach You About Content Marketing
Rick Owens: Fashion’s Dark Prince. Creator of “It” look moto jackets and men's skirts. God of Gothic grunge. What does this edgy, cerebral designer have in common with you and me, the average Gap-clad content marketer? More than you think. Rick Owens is not just a ... [Read More] [Leave a comment]
6 Copywriting Takeaways from a Real-Life Mad Woman
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This is MarketCopywriter Blog’s third post in a series on Mad Women—pioneering women copywriters. 1933. The Great Depression continues to grip America. Four years after the stock market crash, a quarter of all US workers are unemployed. Factories are ghostly, offices ... [Read More] [4 Comments. Please leave another.]
What if Thomas Jefferson Were a Direct Response Copywriter?
The Declaration of Independence: We're all familiar with this important, historical document. The Declaration of Independence (DOI) presents lofty, humanistic ideals. It lists grievances. It justifies America's revolutionary break with England. But, let's face it, the ... [Read More] [Leave a comment]
MarketCopywriter’s Pick: 5 Must-Read Posts for Ecommerce Copywriters
If you write ecommerce product copy, chances are most of your day is spent creating and editing content—or dousing the copy-related fires that flare up on a busy retail website. I’m guessing you had little free time this week to trawl your RSS, Twitter and Pinterest streams ... [Read More] [Leave a comment]
Legendary Women Copywriters: What You Can Learn from Helen Lansdowne Resor
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This is MarketCopywriter Blog's second post in a series on Mad Women—pioneering women copywriters. In an earlier post, you got a glimpse of America’s early advertising industry—and the opportunities and challenges it held for ambitious women. Today you’ll meet one of ... [Read More] [7 Comments. Please leave another.]
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