The color nude is racist. If you write for the fashion industry or read fashion blogs or page through fashion magazines, you know “nude” is used to denote hues like peach, sand, taupe, beige and pale rose. “Nude shoes were seen all over spring runways.” But whose nude ... [Read More] [3 Comments. Please leave another.]
The Vladimir Nabokov Guide to Content Marketing
What a Russian Translator Can Teach You About Customer-first Content
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Life is short. And Vladimir Nabokov’s translation of Evgeni Onegin is long. Published in four volumes, the dense work includes a 1,000-page commentary, two appendices, a discussion of Russian prosody, an index and a facsimile reproduction of Pushkin’s 1837 novel. Panned by ... [Read More] [4 Comments. Please leave another.]
Top Read for 2018: “The Transformational Consumer”
Tara-Nicholle Nelson’s New Book Reviewed by Marketcopywriter Blog
Tara-Nicholle Nelson wants to save you from your soul-less marketing. The intervention starts with you rethinking what you sell. Because if you market apparel, you probably think you sell clothes. If you’re a realtor, you think you sell homes. If you work in SaaS, you think ... [Read More] [1 Comment. Please leave another.]
Discover the Back Story on “Pulizzi Orange”
Joe Pulizzi, Ann Handley and Robert Rose on #CMWorld's Hot Color Trend
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Yesterday, Marketcopywriter reported on "Pulizzi Orange," the hot color trend sweeping #CMWorld. Today we’ll get the back story on the blazing color. I caught up with Joe Pulizzi, Ann Handley and Robert Rose via email to get the lowdown on Pulizzi Orange’s power and ... [Read More] [2 Comments. Please leave another.]
Orange is the New Hack
"Pulizzi Orange” Color Trend Sweeps #CMWorld Conference
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Red may reign this fall on Paris runways. But in the power corridors of content marketing—Cleveland, Ohio—orange rules. The hot new color trend’s impact was palpable at Cleveland’s Content Marketing World (#CMWorld) 2017. The globe’s largest and most influential gathering ... [Read More] [2 Comments. Please leave another.]
Writers’ Holiday Gift Guide: 10 Perfect Presents for Content Marketers
10 Great Pencil & Notebook Gifts for Copywriters, Editors, Journalists & other Pencil Pushers
Looking for a great gift for your favorite copywriter, content marketer, editor or journalist? Check out the following list of presents. Affordable, portable and pair-able, these little gifts pack huge power to help writers brainstorm, boost productivity and improve ... [Read More] [Leave a comment]
5 Ways Maslow’s Pyramid Adds Explosive Power to Your Content Marketing
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You know the drill. Identify your customer’s needs. Find your user's pain points. Uncover your audience’s core desires. These imperatives form the foundation of great content marketing. They support each step of your content research and strategy. They illuminate every word ... [Read More] [2 Comments. Please leave another.]
What Fashion Legend Rick Owens Can Teach You About Content Marketing
Rick Owens: Fashion’s Dark Prince. Creator of “It” look moto jackets and men's skirts. God of Gothic grunge. What does this edgy, cerebral designer have in common with you and me, the average Gap-clad content marketer? More than you think. Rick Owens is not just a ... [Read More] [Leave a comment]
Content Marketers: Your Work is Killing You
Discover How a Standing Desk Can Improve Your Health
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Attention content marketers, copywriters and editors: your career is deadly. No, it’s not Content Shock. It’s not brutal deadlines. It’s not difficult clients, writer’s block or social isolation. It’s sitting. Study after study confirm that sitting is bad—very bad—for ... [Read More] [24 Comments. Please leave another.]