Tara-Nicholle Nelson wants to save you from your soul-less marketing. The intervention starts with you rethinking what you sell. Because if you market apparel, you probably think you sell clothes. If you’re a realtor, you think you sell homes. If you work in SaaS, you think ... [Read More] [1 Comment. Please leave another.]
Top Read for 2018: “The Transformational Consumer”
Lessons from Mad Women: What Golden Age Ad Women Can Teach You About Copywriting
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Post #1 in a series of MarketCopywriter Blog posts on pioneering women copywriters. "You always say, ‘If you don't like what they're saying about you, change the conversation.’” Peggy Olson, Mad Men Mad Men, the AMC series about the 1960s ad industry, beamed into`American ... [Read More] [2 Comments. Please leave another.]
Book Review: Content Strategy for the Web by Kristina Halvorson
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When I first heard the term “content strategist” a few years ago, I thought, Yay! That’s me. That’s what I do—somebody’s finally named it. Turns out content strategy is a distinct discipline—more than planned, targeted copywriting created within a strategic framework. And ... [Read More] [5 Comments. Please leave another.]
MarketCopywriter’s Pick: 25 Books I Want to Read
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“If you don’t have time to read, you don’t have the time (or the tools) to write.” ~ Steven King If you’re a writer—fiction writer, journalist, copywriter—very likely you were a bookworm as a kid. Me, too. As a teen I read five thick books a week—an indiscriminate mix of ... [Read More] [9 Comments. Please leave another.]
How Stephen Covey’s Seven Habits Make You a Highly Effective Freelancer
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If you’re like most freelancers, you don’t read a lot of corporate business books. I mean, what’s the point? You don’t work in a cubicle, report to a manager or wrestle with office politics. Me neither. And that’s why, until recently, I’d never read Stephen Covey’s The Seven ... [Read More] [3 Comments. Please leave another.]
25 Must-Read Best Copywriting and Content Marketing Books
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With a gazillion copywriting and marketing blogs, articles, and eBooks available online, is there any reason to read real books these days? My dead giveaway headline tells you where I stand. What's not to like about digital content? Digital content is unmatched for ... [Read More] [16 Comments. Please leave another.]
The Art and Craft of Feature Writing by William E. Blundell Reviewed by MarketCopywriterBlog
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Writers: William E. Blundell’s got our number. In his book The Art and Craft of Feature Writing, Blundell describes me a typical blocked writer. Mel Bookstein sits at his messy desk littered with “…documents that now seem irrelevant, notes on uninformative interviews, jottings ... [Read More] [7 Comments. Please leave another.]
“Linchpin” by Seth Godin-Review by MarketCopywriterBlog.com
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Are You Indispensable? I’ve always liked Seth Godin’s books. Permission Marketing makes perfect sense. Purple Cow? Absolutely. The Dip? Yep. Important issues there. But truth be told, I often felt like I was overhearing Very Important Insights aimed at someone ... [Read More] [7 Comments. Please leave another.]