Virgil copied Homer. Michaelangelo copied Donatello. Elvis copied Bo Didley.
Traditionally, artists learn by mimicking masters.
It follows then: If you want to be a better copywriter, copy great writers.
I’m not talking here about using swipe files or reworking hit headlines. I mean copying word-for-word.
Copy work—the practice of exactly copying another writer’s words—is an easy, almost effortless way to improve your own writing. Copying helps you think more clearly, write more precisely and produce fresher, more original words.
Don’t believe me?
The honorable tradition of copycat writing
In a digital era flooded with pixelated content, it’s easy to forget pedagogy that pre-dates the printing press. Before there were textbooks, copy work—along with an oral tradition and rote memorization—formed the foundation of a classical education.
Greek and Egyptian schoolboys copied their culture’s great works onto clay tablets.
Nineteenth century American children copied literature, poetry and lessons onto slates.
Hunter Thompson typed the entire text of Hemingway’s For Whom the Bell Tolls and Fitzgerald’s The Great Gatsby.
Today Buddhist monks still handwrite sutras.
A well-known copywriting course—the granddad of you-too-can-be-a-copywriter info products—requires students to exactly copy the world’s best-pulling sales letters.
Why? In an age that venerates individuality, why mimic others? What’s the benefit to being a copycat?
7 ways copy work helps your writing
First of all, let me make one thing clear: I’m not suggesting plagiary. You won’t publish your copied text or try to fob it off as your own. Copy work is for your eyes alone. It’s a writing exercise.
Copy work improves your writing by helping you…
- Absorb structure and style of great works, soaking up the work subliminally.
- Immerse yourself in different literary forms and styles by writing, not just reading.
- Open a window into great writers’ minds. Copy work gives you insights into the writer’s intentions and choices. It makes you pause to ask why Fitzgerald imagined a stairway to the sky before the moment when Gatsby kisses Daisy. Or notice how Hemingway’s absence of words evokes more powerful emotion than lesser writers’ explanations and descriptions.
- Identify bad writing habits—such as passive voice, weak verbs and stale metaphors—by absorbing great writers’ good habits.
- Practice the mechanics of good punctuation and grammar, again, by writing instead of just reading.
- Improve your spelling. My spelling has slid to hell on a sled over the last twenty years—concurrent with my use of Spell Check. Copy work lets my hand, eye and mind work together to re-learn how to spell.
- Clarify your thinking. Precise writing is about precise thought. The slow, methodical work of copying allows your brain to slow down long enough to take stuff in.
How to get started with copy work
I recently copied, word-for-word, George Orwell’s Politics and the English Language. The exercise taught me a few things about copy work I hope will be helpful to you.
To make the most out of copying a great writer’s text:
Choose a writer you love or feel inspired by. I loved Orwell’s essay so much I wanted to memorize it. And after copying it for two weeks, I almost have…
Set aside time to do your copy work. I gave my copying half an hour a day—and used an hourglass to mark the time. As mentioned, it took me more than two weeks to copy Orwell’s essay. But then speed isn’t the point.
Handwrite the copy. Recent studies support what my kids’ Waldorf teachers have asserted for years: handwriting produces concrete cognitive benefits. I’m also a fan of cursive writing’s esthetic and sensual properties. Writing can, after all, be an art as well as a craft.
Use quality paper and pen. See esthetic notes above. I love the Lamy Safari fountain pen—it’s totally dependable and costs less than $25.
Select a reasonably-sized chunk of text. A friend of mine, a former staff writer for Conan O’Brien, once began copying John Kennedy Toole’s A Confederacy of Dunces. (How’s that going, Guy?) A little ambitious for me. On the other hand, you probably want to choose something longer than a haiku. Think about selecting a passage you can copy over a few days.
Don’t worry if your copy starts to sound like Nabokov. Or Tony Morrison. Or David Foster Wallace. Well, like maybe you kind of do want to worry if it, you know, like starts sounding like DFW. But don’t worry too much. You’ll shake off the mimicry quickly as the copy increases your consciousness of stylistic nuance.
Ready to be a copycat?
What do you think? Could copy work be a useful practice for you? Please share your thoughts in comments.
Hi, Lorraine. I’ve long been tempted to copy Steinbeck. But then I can’t stop reading him! I too feel the departure of spelling. I imagine it’s a chilling check for dementia. Your lovely post is the perfect … bookend to our recent copycat debate:
http://myob.com.au/blog/shadow-boxer/ Thank you for lifting the tone! P. 🙂
Hi Lorraine, What a great idea! I’ve always loved, and still love, The Great Gatsby and think I would like to copy it to better see how it’s put together. Interesting tidbit about Hunter Thompson and surprising – would never have imagined him putting that much effort into that kind of study. Pat
Paul: Thanks for the kind mention. Yes, I find copy work helps not only with spelling but with plain old memory as well. Ever finish a 400-page book and find yourself unable to recall characters’ names and other details? Happens to me all the time. But a little less as a copy out favorite passages.
Savvy: YES! I recently copied out the stairway scene from The Great Gatsby mentioned above, as well as the scene in which Nick first sees Daisy and Jordan dressed in white and lounging on a couch “buoyed up as though upon an anchored balloon.”
Interesting idea. This is how I taught myself to type. Took the first chapter of a book only because I liked how it started the story and just started type. Over and over, I typed the whole chapter.
And now here you are, giving me a new perspective on what I was doing. Oh how very interesting.
@Craig: Super idea. While I believe in the cognitive benefits of handwriting, I also desperately need to improve my typing. Your method has inspired me to try again the (for me) onerous practice of touch typing.
Lorraine;
Thanks for the Twitter follow. At the moment I am tearing down my blog , reformating it. Once that is done I should be more active on Twitter again.
Great article about copywork! I’ve been publishing copywork e-books (pdf files) with biblical and academic themes to download and print out since 2008. In both cursive and manuscript, each title is available in traditional, modern, and italic handwriting styles. I homeschooled twin boys all 12 years and we experienced the tremendous benefits of daily copywork. Free printables are also available.
Hi, Lorraine, I have a short query. Some of the writers one admires have a vast volume of work. Would a copying a small piece help?
@Rhonda: I look forward to exploring you site. And congratulations on your home schooling achievement. As mentioned, my kids’ early Waldorf education convinced me of handwriting’s cognitive–and other–benefits.
@Shashank: Most certainly it would be helpful to copy a smaller portion–a chapter or number of paragraphs–of a longer work you admire.
This was a great article and feedback Lorraine. I enjoyed it. I have a question for you on a comment you made below:
“A well-known copywriting course—the granddad of you-too-can-be-a-copywriter info products—requires students to exactly copy the world’s best-pulling sales letters.”
I was wondering which course you were referring to if you didn’t mind sharing. Thank you.
@Curious I was referring to the “Accelerated Program for Six-Figure Copywriting” by American Writers and Artists, Inc (AWAI). The course taught a particular format: classic long-form direct response sales letter copy and included foundational information and training on persuasive copywriting in general. Caveat: I have not reviewed AWAI’s current offering(S) and can’t say whether the course is the same today as it was years ago when I reviewed it.
Thanks for the article. I couldn’t agree more that copying another writers work—for the purpose of growth and practice—is an excellent way to develop your own voice. As a copywriter, I understand that what is considered plagerism to writers in many genres is viewed somewhat differently in email marketing; with copywriters commonly copying a sentence or phrase written by another for use in their marketing copy. My question is this: In your opinion, how much is too much before you breach copywriting etiquette?
A freelance copywriter hired to write a promotion for the company I write in house for recently submitted a mid-length-copy piece that included an full page of my copy from a previous promotion. It was copied virtually word for word. The company’s stance is my copy was successful so recycling some of it with the intention of sticking to what previously worked is prudent. Makes sense from the company’s perspective but if this copy converts, the freelancer will receive all of the compensation. So, how much is too much?
Thank you for your thoughts.
@Alma: My sympathies. What you describe seems unfair.
As writers, we feel our work belongs to us. But corporations, typically inexperienced in managing editorial and content teams and unfamiliar with writers and the writing process, often take a different view.
When it’s created on the job, content usually belongs to the companies we work for. The terms are generally spelled out in the employee manual we signed off on—but rarely read word for word. So your company may be free to use your work in any way management sees fit. Today in business and ecommerce, where massive amounts of copy are needed for a variety of purposes, we increasingly see “buckets” of content used and reused: Foundational copy sliced, diced, scooped up, moved about and dumped, perhaps massaged here or filled in with new intro there.
The compensation issue is a little thornier. If you don’t get paid royalties and the freelancer does, it doesn’t seem there’s much you can do. If you also get paid royalties, perhaps you can negotiate with a sympathetic supervisor? Wishing you well.
Great article, thanks for sharing. I started doing this recently and each time I do it, voices behind my ears keep on saying that what I am doing is utterly useless and a complete waste of time.
Sometimes we need to hear it from other people that something we are doing works to establish our new belief.
So to dispell my doubts and the voices in my head I started Googling it to see what othet people are saying. Thanks to this article, now I am far more confident that what I’m doing will help improve my writing.
Out of nowhere this year, our elementary school in San Antonio has put an almost unhealthy emphasis on writing, but my poor kiddo is lacking the foundation they should have gotten from previous years. I was thinking that rewriting might help fill in the gaps.
As a 25+ year teacher I see a tremendous link between writing and reading. Our students today write less than 2000 words per calendar year. Sorry but keyboarding does not count in my experience. The machine that destroyed our schools was the copier. Before 2000 teachers did not have access to reams of printing daily. In 2004-2005 schools received big grants and spent large sums on copiers. Scores have never recovered.
Bang for your buck comes from writing by hand and copying gives access to words you don’t use or know.