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Archives for 2019

Why Content Marketing’s History Matters: An Interview with Robert Rose

By Lorraine ThompsonPrint this post2 Comments.Leave another...

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Photograph of Robert Rose in a blue shirt

Curious copywriters, marketers and SEOs can find millions of “expert opinions” on content marketing surfaced by Google or AI. Credible, firsthand insights into the industry are harder to find. So when I had the chance to sit down for a chat with Robert Rose, I jumped at the ... [Read More] [2 Comments. Please leave another.]

Filed Under: Twitter

The Naked Truth About Inclusivity in Content

By Lorraine ThompsonPrint this post3 Comments.Leave another...

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The color nude is racist. If you write for the fashion industry or read fashion blogs or page through fashion magazines, you know “nude” is used to denote hues like peach, sand, taupe, beige and pale rose. “Nude shoes were seen all over spring runways.” But whose nude ... [Read More] [3 Comments. Please leave another.]

Filed Under: Content Marketing, Copywriting, Ecommerce, Fashion, Marketing, Twitter Tagged With: 10 Tips on Writing Inclusive Content, Content Marketing, Fashion copywriting, Inclusive content

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