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Archives for 2016

Writers’ Holiday Gift Guide: 10 Perfect Presents for Content Marketers
10 Great Pencil & Notebook Gifts for Copywriters, Editors, Journalists & other Pencil Pushers

By Lorraine ThompsonPrint this postLeave a comment...

Looking for a great gift for your favorite copywriter, content marketer, editor or journalist? Check out the following list of presents. Affordable, portable and pair-able, these little gifts pack huge power to help writers brainstorm, boost productivity and improve ... [Read More] [Leave a comment]

Filed Under: Content Marketing, Copywriting, Holidays Tagged With: Blackwing Palomino, leuchtturm1917, Rohdia, Shinola Notebook, Writers' Holiday Gift Guide; Pencils and notepad gifts; iconic pencils

5 Ways Maslow’s Pyramid Adds Explosive Power to Your Content Marketing

By Lorraine ThompsonPrint this post2 Comments.Leave another...

Leave a comment.
Maslow's_Hierarchy_of_Needs_Pyramid

You know the drill. Identify your customer’s needs. Find your user's pain points. Uncover your audience’s core desires. These imperatives form the foundation of great content marketing. They support each step of your content research and strategy. They illuminate every word ... [Read More] [2 Comments. Please leave another.]

Filed Under: Content Marketing, Copywriting, Marketing Tagged With: Abraham Maslow, Content Marketing, Copywriting, Maslow and marketing, Maslow's Hierarchy of Needs

Marketcopywriter 4th of July Playlist

By Lorraine ThompsonPrint this post1 Comment.Leave another...

Hope you're enjoying the long 4th of July weekend with its parades, picnics, fireworks and dolce far niente downtime with friends and family. While trawling Spotify, I found these traditional patriotic anthems and American folk songs, each given fresh voice by a contemporary ... [Read More] [1 Comment. Please leave another.]

Filed Under: Holidays, Music Tagged With: 4th of July Playlist, Bruce Springsteen, Elvis Presley, George M. Cohan, Joan Baez, John Phillip Sousa, Johnny Cash, June Carter Cash, Marketcopywriter's Independence Day Playlist, Old Crow Medicine Show, Simon & Garfunkel, Whitney Houston

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