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Archives for July 2012

6 Copywriting Takeaways from a Real-Life Mad Woman

By Lorraine ThompsonPrint this post4 Comments.Leave another...

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This is MarketCopywriter Blog’s third post in a series on Mad Women—pioneering women copywriters. 1933. The Great Depression continues to grip America. Four years after the stock market crash, a quarter of all US workers are unemployed. Factories are ghostly, offices ... [Read More] [4 Comments. Please leave another.]

Filed Under: Copywriting, Marketing, Storytelling

What if Thomas Jefferson Were a Direct Response Copywriter?

By Lorraine ThompsonPrint this postLeave a comment...

The Declaration of Independence: We're all familiar with this important, historical document. The Declaration of Independence (DOI) presents lofty, humanistic ideals. It lists grievances. It justifies America's revolutionary break with England. But, let's face it, the ... [Read More] [Leave a comment]

Filed Under: Copywriting, Holidays Tagged With: Copywriting humor, Declaration of Independence as direct response copy, Fourth of July Copywriting post, July 4 copywriting post, Thomas Jefferson copywriter

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