What’s the most important piece of copy you write? It’s not your value proposition. It’s not your product benefits. It’s not even your call to action. You know the answer. It’s your headline. Customers read headlines five times as often as they read body copy. An ... [Read More] [2 Comments. Please leave another.]
Archives for March 2012
Want to Dramatically Improve Your Content? Copy Other Writers (Shamelessly).
Leave a comment.
Virgil copied Homer. Michaelangelo copied Donatello. Elvis copied Bo Didley. Traditionally, artists learn by mimicking masters. It follows then: If you want to be a better copywriter, copy great writers. I’m not talking here about using swipe files or reworking hit ... [Read More] [16 Comments. Please leave another.]