This is MarketCopywriter Blog’s third post in a series on Mad Women—pioneering women copywriters. 1933. The Great Depression continues to grip America. Four years after the stock market crash, a quarter of all US workers are unemployed. Factories are ghostly, offices ... [Read More] [4 Comments. Please leave another.]
Archives for 2012
What if Thomas Jefferson Were a Direct Response Copywriter?
The Declaration of Independence: We're all familiar with this important, historical document. The Declaration of Independence (DOI) presents lofty, humanistic ideals. It lists grievances. It justifies America's revolutionary break with England. But, let's face it, the ... [Read More] [Leave a comment]
MarketCopywriter’s Pick: 5 Must-Read Posts for Ecommerce Copywriters
If you write ecommerce product copy, chances are most of your day is spent creating and editing content—or dousing the copy-related fires that flare up on a busy retail website. I’m guessing you had little free time this week to trawl your RSS, Twitter and Pinterest streams ... [Read More] [Leave a comment]
Legendary Women Copywriters: What You Can Learn from Helen Lansdowne Resor
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This is MarketCopywriter Blog's second post in a series on Mad Women—pioneering women copywriters. In an earlier post, you got a glimpse of America’s early advertising industry—and the opportunities and challenges it held for ambitious women. Today you’ll meet one of ... [Read More] [7 Comments. Please leave another.]
Lessons from Mad Women: What Golden Age Ad Women Can Teach You About Copywriting
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Post #1 in a series of MarketCopywriter Blog posts on pioneering women copywriters. "You always say, ‘If you don't like what they're saying about you, change the conversation.’” Peggy Olson, Mad Men Mad Men, the AMC series about the 1960s ad industry, beamed into`American ... [Read More] [2 Comments. Please leave another.]
Copywriting Challenge: I Dare You to Choose the Best Headline Out of 100+ Heads
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What’s the most important piece of copy you write? It’s not your value proposition. It’s not your product benefits. It’s not even your call to action. You know the answer. It’s your headline. Customers read headlines five times as often as they read body copy. An ... [Read More] [2 Comments. Please leave another.]
Want to Dramatically Improve Your Content? Copy Other Writers (Shamelessly).
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Virgil copied Homer. Michaelangelo copied Donatello. Elvis copied Bo Didley. Traditionally, artists learn by mimicking masters. It follows then: If you want to be a better copywriter, copy great writers. I’m not talking here about using swipe files or reworking hit ... [Read More] [16 Comments. Please leave another.]
The John Turturro Guide to Star-Turn Copywriting
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Whooosh! A red bowling ball hurls down a glossy wooden lane. Crack! The ball smashes the pins in a perfect strike. Flamenco music explodes and a man in a purple bowling unitard swivels his hips in a victory dance. “F*cking Quintana,” drawls The Dude. “That creep can ... [Read More] [7 Comments. Please leave another.]
Copywriters: Discover the Secret to Writing Fresh, Original Copy Every Time
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Copywriters rely on writing formulas. There I said it. And if you write professionally, you know it’s true. When you draft deadline-driven copy day in day out, month after month, year after year, you develop an arsenal of copy tricks. A set of writing rituals, rules and ... [Read More] [6 Comments. Please leave another.]
2011’s Hundred Top Links, Posts and Articles for Marketing Copywriters
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A new year gives you a golden opportunity to look backward in order to move forward with confidence. Need a little with the backward glance? Take a look at 2011’s Hundred Top Links, Posts and Articles for Marketing Copywriters, below. Selected from my Twitter stream, ... [Read More] [4 Comments. Please leave another.]