If you or your kids read J. K. Rowling's Harry Potter and the Prisoner of Azkaban, you remember Hermione Granger and her time-management trick: Ever the overachiever, Hermione used a magical Time Turner to squeeze three Hogwart’s classes into a single exhausting period. As a ... [Read More] [7 Comments. Please leave another.]
Archives for 2011
Discover 7 Ways Storytelling Helps You Write Irresistible Copy
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Part III of MarketCopywriter Blog's three-part series on storytelling. Close your eyes and think back to your favorite childhood fairy tale. No matter how many times you heard it, the fable always captured your imagination and carried you to another time and place. Before ... [Read More] [5 Comments. Please leave another.]
7 Storytelling Secrets of Top Salespeople
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Part II of MarketCopywriterBlog's three-part series on storytelling. Storytelling is getting a lot of buzz in marketing circles lately. Understandably. Story has always been a powerful communications tool. Whether gathered around a cave campfire or curled up with an iPad, ... [Read More] [6 Comments. Please leave another.]
Once Upon a Time Copywriters Used Storytelling to Write Irresistible Copy
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Part I of MarketCopywriterBlog's three-part series on storytelling. The copy chief slapped the folders onto the new kid’s desk. “Try to figure out what the successful ads have got that the failures haven't got,” said the boss. The chief headed out the door, calling over his ... [Read More] [2 Comments. Please leave another.]
15 Hype-Free Content Marketing Tools That Build Your Business
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Ever find yourself at a cocktail party cornered by a conversation hog? You know, the kind of bore who drones on in a hyped-up, one-way conversational stream about his interests, his work, his health, his achievements, his love life? At first you're polite. But within minutes, ... [Read More] [2 Comments. Please leave another.]
Pay the Writer. Redux.
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It's rare: After twenty years as a New York marketing copywriter, I don't often get asked for freebie copy. Even in these tough times, my regular clients, bless them, respect professional parameters. I guess newer clients understand—maybe by seeing my client list or my ... [Read More] [16 Comments. Please leave another.]
30 Trust-Building Secrets of Successful Online Marketers, Part II
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“Confidence, like the soul, never returns whence it has once departed.” ~ Publilius Syrus Your business is built on trust. Your customers need to believe in you, your products and your promises. But online, trust can prove elusive. In yesterday's post I shared 14 ... [Read More] [3 Comments. Please leave another.]
30 Trust-Building Secrets of Successful Online Marketers, Part I
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“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.” Frederick Nietzsche Trust. It’s the bedrock of business and personal relationships, online and off. Trust can take years to build—and seconds to lose. With disastrous fallout. Trust is tough ... [Read More] [2 Comments. Please leave another.]
MLK: Drawing on His Power: A Video Remembrance of Dr. Martin Luther King, Jr.
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MLK: Drawing on His Power, below, uses video, hand-drawn pictures, stop-motion photography, music and narration to recall Dr. Martin Luther King, Jr., and his legacy. It was written and produced by my sixteen-year old son and two of his high school classmates. I hope you'll ... [Read More] [2 Comments. Please leave another.]
3 Tips to Help Women Step Up and Lead: Sheryl Sandberg at TED
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Let’s start out by admitting we’re lucky, says Sheryl Sandberg, speaking to an all-woman audience at a recent Technology, Entertainment, Design (TED) Conference. We’re luck to be born female in the latter part of the 20th century. Sort of. Though we have opportunities ... [Read More] [5 Comments. Please leave another.]