"Being a Twitter snob is a good thing,” according to Mitch Joel. Joel’s “snobbism” consists of selectively following far fewer people than follow him on Twitter. He believes “who you follow adds to your credibility.” And a selective list adds value for the lucky few whom you ... [Read More] [14 Comments. Please leave another.]
Archives for 2011
Copywriting ABCs: Why Every Piece of Content You Create Must Always Be Converting.
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"So what’s your conversion goal for the copy?” I asked. I nestled the phone between my ear and shoulder as I settled in for a chat with the marketing manager. At least we had been chatting. Now I heard dead silence on the end of the line. I doodled on my notepad. A ... [Read More] [11 Comments. Please leave another.]
What 3 Brands Can Teach You About Storytelling
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Brand builders like to tell you that marketing is storytelling. Maybe. The thing is, some stories are better than others. Some tales touch your heart—or open your wallet or sway your vote—more absolutely than others. For every Mahabharata, a thousand lesser tales died. For ... [Read More] [2 Comments. Please leave another.]
Dragon iPhone App Reviewed by MarketCopywriter
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Why the photo of my dog for a product review? Because as I outline this post, I'm walking Holden the Boxer. I'm also snapping Instagrams, making a grocery list, framing a client email, taking project notes and plotting my daily to-do list. This multitasking miracle is brought ... [Read More] [3 Comments. Please leave another.]
MarketCopywriter’s Pick: 25 Books I Want to Read
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“If you don’t have time to read, you don’t have the time (or the tools) to write.” ~ Steven King If you’re a writer—fiction writer, journalist, copywriter—very likely you were a bookworm as a kid. Me, too. As a teen I read five thick books a week—an indiscriminate mix of ... [Read More] [9 Comments. Please leave another.]
How Stephen Covey’s Seven Habits Make You a Highly Effective Freelancer
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If you’re like most freelancers, you don’t read a lot of corporate business books. I mean, what’s the point? You don’t work in a cubicle, report to a manager or wrestle with office politics. Me neither. And that’s why, until recently, I’d never read Stephen Covey’s The Seven ... [Read More] [3 Comments. Please leave another.]
Copywriters’ Guide to Global Freelancing: How to Work Internationally and Stay Sane
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Globalization. Good news and bad news for freelance copywriters. Bad news first: Global work trends intensify competition and push copywriting pricing downward in some sectors. The good news: For skilled, savvy copywriters, globalization—and the tech that supports it—creates a ... [Read More] [5 Comments. Please leave another.]
Copywriter’s Confession: My 10 Guilty Pleasures
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On the outside I look innocent and wholesome: I’m a hardworking copywriter. I'm devoted to family. I buy local, cook from scratch and recycle. I read David Foster Wallace. But inside, I’m depraved. I indulge in guilty pleasures. No, I’m not cheating on my husband, ... [Read More] [8 Comments. Please leave another.]
7 Cheat Sheet Resources For Your Blocked Blogging Brain
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If you blog regularly—doesn’t matter whether once a week, once a day or three times a day—sooner or later you come up dry. With the clock ticking away, your brain freezes. You simply can’t muster the creative juice to find a great post topic, write an irresistible headline or ... [Read More] [7 Comments. Please leave another.]
The Truth About Hiring a Pro Copywriter for Your Content Marketing
Leave a comment.Content marketing: Some call it a “revolution, ” an antidote to pushy, pricey, traditional advertising. A cheaper, easier and more humanistic way to promote your business and build sales. Others see content marketing as a twist on tried-and-true promotional methods, as old as ... [Read More] [15 Comments. Please leave another.]