Very likely you have favorite carols or holiday music that holds special meaning for you. Me too. But unfortunately, much of my favorite music is on scratched discs, tangled tapes and old vinyl... That's why I'm so enamored of Spotify. This streaming music service ... [Read More] [1 Comment. Please leave another.]
Archives for December 2011
Copywriters Gift Guide: 10 Great Holiday Presents for Writers
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Feeling a little panicked about last-minute holiday shopping? If your list includes a copywriter—or journalist, content marketer or creative writer—you can relax a little. The Copywriters Gift Guide below includes thoughtful presents—many available online—sure to please your ... [Read More] [5 Comments. Please leave another.]
How to Use Metaphors to Mine Content Marketing Gold
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A hot guy. A viral video. A resurrected brand. Aside from describing last year’s Old Spice campaign, what do these phrases have in common? They all use metaphorical language to convey an idea. The Greek word metaphorá means “to transfer” or “carry.” “Metaphor,” wrote ... [Read More] [3 Comments. Please leave another.]