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Archives for November 2011

10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash

By Lorraine ThompsonPrint this post8 Comments.Leave another...

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Think you need a collateral brochure for your business? Think again. Truth is, good collateral is a mixed blessing. A thoughtful, well-produced brochure enhances company image, supports your sales cycle, generates leads, drives traffic and boosts referrals. That means better ... [Read More] [8 Comments. Please leave another.]

Filed Under: Copywriting, Marketing Tagged With: 10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash, copywriter's satire, Copywriting humor, The Brochure Bible

A Pictorial Happy Thanksgiving From MarketCopywriter Blog

By Lorraine ThompsonPrint this post3 Comments.Leave another...

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Hands holding wheat stalks

Instead of telling you what we're grateful for at Thanksgiving, here's showing you. We give thanks for...       Family… Home… Food… Friends… Dogs… Work… School… The creation… The Creator… And you? What's ... [Read More] [3 Comments. Please leave another.]

Filed Under: Copywriting, Holidays Tagged With: A Pictorial Happy Thanksgiving From MarketCopywriter Blog, New York copywriter Lorraine Thompson, New York copywriter's Thanksgiving photos, Thanksgiving 2011

5 Good Reasons For Writers to Use Instagram

By Lorraine ThompsonPrint this post4 Comments.Leave another...

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As a writer, you spend a good part of your day sitting—or better, standing—in front of a desk. Behind closed doors. Alone. Maybe you break the isolation with a walk. Or a trip to the gym. Or visit to the virtual water cooler of social media. But Twitter and Facebook are ... [Read More] [4 Comments. Please leave another.]

Filed Under: Copywriting, Product Reviews Tagged With: 5 Good Reasons For Writers to Use Instagram, Instagram for writers

Content Marketers: Your Work is Killing You
Discover How a Standing Desk Can Improve Your Health

By Lorraine ThompsonPrint this post24 Comments.Leave another...

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Attention content marketers, copywriters and editors: your career is deadly. No, it’s not Content Shock. It’s not brutal deadlines. It’s not difficult clients, writer’s block or social isolation. It’s sitting. Study after study confirm that sitting is bad—very bad—for ... [Read More] [24 Comments. Please leave another.]

Filed Under: Content Marketing, Copywriting Tagged With: Copywriters' hazards, copywriters' standing desks, dangers of sitting, sitting health hazards, standing desk health benefits

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