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Archives for September 2011

7 Lessons NYC’s Metropolitan Museum Can Teach You About Marketing

By Lorraine ThompsonPrint this postLeave a comment...

The fashion crowd ambled past the torn tulle and tartan kilts. Shambled by the lobster claw stilettos. And giggled self-consciously as they filed past an embarrassment of boned corsets, slave bracelets and Hannibal Lecter bondage masks. It wasn't your typical fine art museum ... [Read More] [Leave a comment]

Filed Under: Marketing Tagged With: 7 Lessons NYC’s Metropolitan Museum Can Teach You About Marketing, Marketing Lessons from the Metropolitan Museum. ALexander McQueen's Savage Beauty

7 Content Strategy Takeaways from Gerry McGovern’s CS Forum Interview

By Lorraine ThompsonPrint this postLeave a comment...

"Quality content is at the heart of all great websites, ” declares Gerry McGovern. A respected expert on customer-centric, task-focused content management, McGovern is the keynote speaker at London’s Content Strategy Forum, September 5-7, 2011. In a recent interview with CS ... [Read More] [Leave a comment]

Filed Under: Copywriting Tagged With: 7 Content Strategy Takeaways from Gerry McGovern’s CS Forum Interview, Copywriting and content strategy

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