Ever wonder how content mill writers churn out such a flood of copy? How they seem able to produce all that content on demand? Tactical copy versus strategic content Without commenting on quality, I think it’s because they’re writing tactical copy. Words that don't fit into a ... [Read More] [8 Comments. Please leave another.]
Archives for July 2011
How Content Strategy Can Save Your Copywriting Career
It's no secret to seasoned copywriters: Our industry has endured choppy waters in recent years—with no end in sight. Formats and channels for which we write, global competition, project pricing, and copy-related industries continue to rock and roil. Copywriting’s perfect ... [Read More] [Leave a comment]
They Laughed When I Declared Independence, But When I Started to Write!
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If Thomas Jefferson had been a direct response copywriter… The Declaration of Independence. Sure it’s an important document. Ahead of its time. Revolutionary. The foundation of American democracy. But would it fly today? The Declaration of Independence: Useful content ... [Read More] [2 Comments. Please leave another.]