I hate solutions. You know what I’m talking about: market-speak that describes products as “solutions”—everything from software to kitty litter (your “cat odor solution”). But language is imperfect. So I guess you have to cut some slack for people who torture it trying to ... [Read More] [1 Comment. Please leave another.]
Archives for June 2011
Book Review: Content Strategy for the Web by Kristina Halvorson
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When I first heard the term “content strategist” a few years ago, I thought, Yay! That’s me. That’s what I do—somebody’s finally named it. Turns out content strategy is a distinct discipline—more than planned, targeted copywriting created within a strategic framework. And ... [Read More] [5 Comments. Please leave another.]
The Truth About Content Marketing: Why Your Awesome Tactical Copy Fails
You—or your client—have an empty website. So you need to fill it, right? Pack it with great, engaging, keyword-rich copy—the more the better. That’s the current trend in content marketing. Be a publisher. Create loads of content. Post every day. Give your customers—and search ... [Read More] [1 Comment. Please leave another.]