"Being a Twitter snob is a good thing,” according to Mitch Joel. Joel’s “snobbism” consists of selectively following far fewer people than follow him on Twitter. He believes “who you follow adds to your credibility.” And a selective list adds value for the lucky few whom you ... [Read More] [14 Comments. Please leave another.]
Archives for May 2011
Copywriting ABCs: Why Every Piece of Content You Create Must Always Be Converting.
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"So what’s your conversion goal for the copy?” I asked. I nestled the phone between my ear and shoulder as I settled in for a chat with the marketing manager. At least we had been chatting. Now I heard dead silence on the end of the line. I doodled on my notepad. A ... [Read More] [11 Comments. Please leave another.]
What 3 Brands Can Teach You About Storytelling
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Brand builders like to tell you that marketing is storytelling. Maybe. The thing is, some stories are better than others. Some tales touch your heart—or open your wallet or sway your vote—more absolutely than others. For every Mahabharata, a thousand lesser tales died. For ... [Read More] [2 Comments. Please leave another.]
Dragon iPhone App Reviewed by MarketCopywriter
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Why the photo of my dog for a product review? Because as I outline this post, I'm walking Holden the Boxer. I'm also snapping Instagrams, making a grocery list, framing a client email, taking project notes and plotting my daily to-do list. This multitasking miracle is brought ... [Read More] [3 Comments. Please leave another.]