Part II of MarketCopywriterBlog's three-part series on storytelling. Storytelling is getting a lot of buzz in marketing circles lately. Understandably. Story has always been a powerful communications tool. Whether gathered around a cave campfire or curled up with an iPad, ... [Read More] [6 Comments. Please leave another.]
Archives for February 2011
Once Upon a Time Copywriters Used Storytelling to Write Irresistible Copy
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Part I of MarketCopywriterBlog's three-part series on storytelling. The copy chief slapped the folders onto the new kid’s desk. “Try to figure out what the successful ads have got that the failures haven't got,” said the boss. The chief headed out the door, calling over his ... [Read More] [2 Comments. Please leave another.]
15 Hype-Free Content Marketing Tools That Build Your Business
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Ever find yourself at a cocktail party cornered by a conversation hog? You know, the kind of bore who drones on in a hyped-up, one-way conversational stream about his interests, his work, his health, his achievements, his love life? At first you're polite. But within minutes, ... [Read More] [2 Comments. Please leave another.]
Pay the Writer. Redux.
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It's rare: After twenty years as a New York marketing copywriter, I don't often get asked for freebie copy. Even in these tough times, my regular clients, bless them, respect professional parameters. I guess newer clients understand—maybe by seeing my client list or my ... [Read More] [16 Comments. Please leave another.]