“Confidence, like the soul, never returns whence it has once departed.” ~ Publilius Syrus Your business is built on trust. Your customers need to believe in you, your products and your promises. But online, trust can prove elusive. In yesterday's post I shared 14 ... [Read More] [3 Comments. Please leave another.]
Archives for January 2011
30 Trust-Building Secrets of Successful Online Marketers, Part I
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“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.” Frederick Nietzsche Trust. It’s the bedrock of business and personal relationships, online and off. Trust can take years to build—and seconds to lose. With disastrous fallout. Trust is tough ... [Read More] [2 Comments. Please leave another.]
MLK: Drawing on His Power: A Video Remembrance of Dr. Martin Luther King, Jr.
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MLK: Drawing on His Power, below, uses video, hand-drawn pictures, stop-motion photography, music and narration to recall Dr. Martin Luther King, Jr., and his legacy. It was written and produced by my sixteen-year old son and two of his high school classmates. I hope you'll ... [Read More] [2 Comments. Please leave another.]
3 Tips to Help Women Step Up and Lead: Sheryl Sandberg at TED
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Let’s start out by admitting we’re lucky, says Sheryl Sandberg, speaking to an all-woman audience at a recent Technology, Entertainment, Design (TED) Conference. We’re luck to be born female in the latter part of the 20th century. Sort of. Though we have opportunities ... [Read More] [5 Comments. Please leave another.]
Mistrust Exercise: What I Learned from Buying Snake Oil.
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I fell hook, line and sinker. Yes me, a careful, skeptical—I’d go so far as to say suspicious—buyer, got sucked in. I bought a useless information product from a copywriting “expert.” This post could easily be a paean to the copywriter’s craft. An admiring how-to on targeting ... [Read More] [8 Comments. Please leave another.]