Very likely you have favorite carols or holiday music that holds special meaning for you. Me too. But unfortunately, much of my favorite music is on scratched discs, tangled tapes and old vinyl... That's why I'm so enamored of Spotify. This streaming music service ... [Read More] [1 Comment. Please leave another.]
Archives for 2011
Copywriters Gift Guide: 10 Great Holiday Presents for Writers
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Feeling a little panicked about last-minute holiday shopping? If your list includes a copywriter—or journalist, content marketer or creative writer—you can relax a little. The Copywriters Gift Guide below includes thoughtful presents—many available online—sure to please your ... [Read More] [5 Comments. Please leave another.]
How to Use Metaphors to Mine Content Marketing Gold
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A hot guy. A viral video. A resurrected brand. Aside from describing last year’s Old Spice campaign, what do these phrases have in common? They all use metaphorical language to convey an idea. The Greek word metaphorá means “to transfer” or “carry.” “Metaphor,” wrote ... [Read More] [3 Comments. Please leave another.]
10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash
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Think you need a collateral brochure for your business? Think again. Truth is, good collateral is a mixed blessing. A thoughtful, well-produced brochure enhances company image, supports your sales cycle, generates leads, drives traffic and boosts referrals. That means better ... [Read More] [8 Comments. Please leave another.]
A Pictorial Happy Thanksgiving From MarketCopywriter Blog
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Instead of telling you what we're grateful for at Thanksgiving, here's showing you. We give thanks for... Family… Home… Food… Friends… Dogs… Work… School… The creation… The Creator… And you? What's ... [Read More] [3 Comments. Please leave another.]
5 Good Reasons For Writers to Use Instagram
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As a writer, you spend a good part of your day sitting—or better, standing—in front of a desk. Behind closed doors. Alone. Maybe you break the isolation with a walk. Or a trip to the gym. Or visit to the virtual water cooler of social media. But Twitter and Facebook are ... [Read More] [4 Comments. Please leave another.]
Content Marketers: Your Work is Killing You
Discover How a Standing Desk Can Improve Your Health
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Attention content marketers, copywriters and editors: your career is deadly. No, it’s not Content Shock. It’s not brutal deadlines. It’s not difficult clients, writer’s block or social isolation. It’s sitting. Study after study confirm that sitting is bad—very bad—for ... [Read More] [24 Comments. Please leave another.]
Halloween Treat: Interview with Ghostwriter Lynn Lauber
People are so talented these days. A gifted cardiologist not only pioneers life-saving medical interventions, she also writes a memoir. A couple raises autistic triplets and finds time to pen an inspirational book. The son of a world-famous scientist travels the world, ... [Read More] [Leave a comment]
In Praise of Slow Copywriting
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Today life moves at warp speed. Work, family time, community responsibilities—even weekends and vacations—overlap and blur. To keep up, you rush ahead. To take a breather, you work harder. You push yourself to learn, think and move faster. Unless you decide not to. Want ... [Read More] [6 Comments. Please leave another.]
The Truth About Social Media: “Something is Going Amiss.”
Hear that sound? It’s the whir of microcircuits in your PC. Okay, I’m pulling our leg. Microcircuits are silent. Like the digital revolution. Think about it. Think of everything that’s silently slipping away over the last two decades: Landline phones, wristwatches, ... [Read More] [1 Comment. Please leave another.]
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