Sweat beaded Anish's forehead though it was January and his office thermostat was set at 64 degrees—another cost-cutting measure from HQ. The heat emanated from an email. He reread the memo again trying to focus on numbers that didn’t add up: Double the company’s marketing ... [Read More] [6 Comments. Please leave another.]
Archives for 2010
Discover the Writing Secret that Instantly Improves Your Copy
Want to improve your writing in a flash? Like to help your copy quickly capture readers’ attention, engage them in narrative and move them through your sales funnel? Ban the verb “to be” from your work. Yep, this single editing secret transforms your writing into more ... [Read More] [Leave a comment]
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