Feeling a little pressed this holiday season? December can be a stressful month for freelance writers who face end-of-year deadlines—along with the usual seasonal to-do lists and holiday preparations. Like to steer clear of holiday gift-giving panic? I can relate. I’m ... [Read More] [6 Comments. Please leave another.]
Archives for December 2010
How Deadline-Driven, Hack Copywriting Supports Your Creative Process
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Twenty years ago when I was a young playwright, I thought copywriters were soulless hacks. I remember smirking when I heard advertising writers called themselves “creatives.” How could their jingles, taglines and “copy”—i.e., “words”—compare to the soaring works of Tennessee ... [Read More] [6 Comments. Please leave another.]