As a business owner you know great content is key to winning your marketing game. You need strong copy that engages, builds relationships and sells. That’s why you hired a copywriter. And not just a run-of-the-content-mill “provider.” Hopefully, you took time to find the ... [Read More] [4 Comments. Please leave another.]
Archives for October 2010
Is your USP a Marketing Must—or a Mad Men Momento?
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The USP. That old chestnut. It sticks—like a thorn in your side. You’ve had it drilled into you: A Unique Selling Proposition (USP) is essential. You can’t write copy—or create any other marketing materials—without it. You need a USP to prove your product is different and ... [Read More] [12 Comments. Please leave another.]