When you write content for non-profit organizations, there's no doubt your work is worthy: Your words support services that feed children, lower maternal death rates, end factory farming and do so many other good things. You care passionately about your mission. So writing ... [Read More] [8 Comments. Please leave another.]
Archives for August 2010
25 Must-Read Best Copywriting and Content Marketing Books
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With a gazillion copywriting and marketing blogs, articles, and eBooks available online, is there any reason to read real books these days? My dead giveaway headline tells you where I stand. What's not to like about digital content? Digital content is unmatched for ... [Read More] [16 Comments. Please leave another.]
Copywriters: Nail Down Creative Briefs—and Copy Payment—With These 10 Questions
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Tweak. Such a harmless little word. Problem is, “tweak” can mean one thing to you, the copywriter—and something completely different to your client. You probably think of tweaks as small cuts, text tightening or perhaps rephrasing of a paragraph or two. But your client ... [Read More] [7 Comments. Please leave another.]
This is This: The Deer Hunter Guide to Social Media
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You remember the scene From The Deer Hunter: Autumn in rural Pennsylvania, 1966. Group of guys go deer hunting. Stan, played to pain-in-the-arse perfection by John Cazale, is hung-over. He’s forgotten his thermal socks. And his boots. Again. Stan asks to borrow Michael’s spare ... [Read More] [5 Comments. Please leave another.]